2023
0
China Cheese Market Report 2023
2023-12-14T10:01:27+00:00
REP1180868F_CEEA_4C37_82CD_A5CCB7DD1361
3695
168969
[{"name":"Cheese","url":"https:\/\/store.mintel.com\/industries\/food\/dairy\/cheese"}]
Report
en_GB
The cheese market is estimated to experience a sharp decline in 2023. This does not mean that cheese has been abandoned. It reflects a transformation of the market, from cheese…

China Cheese Market Report 2023

£ 3,695 (Excl.Tax)

Description

Stay ahead of the curve and future-proof your business with Mintel’s China Cheese Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest Chinese cheese market research, trends and consumer behaviours affecting your business.

Key Topics Discussed in the Full Report

  • Market value and volume change in the cheese market and the reasons behind the changes
  • Latest product trends and notable marketing activities
  • Major barriers of cheese products for children
  • Cheese types consumed and changes in consumption occasions
  • Innovative flavours that consumers would like to try in cheese.

Expert Insights from a Food Analyst

This report, written by Pepper Peng, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the Chinese cheese market and add expert context to the numbers.

The cheese market is estimated to experience a sharp decline in 2023. This does not mean that cheese has been abandoned. It reflects a transformation of the market, from cheese for children to part of daily food.

Pepper Peng
Senior Research Analyst

Table of Contents

  1. Executive Summary

    • Key issues covered in this Report
    • The market
    • The company
    • Graph 1: new launches of cheese, by top 10 flavour component, 2018-23
    • The consumer
    • Graph 2: consumption frequency, 2023
    • Graph 3: consumption barrier – cheese products for children, 2023
    • Graph 4: cheese type, 2023
    • Graph 5: consumption occasion, 2023
    • Graph 6: interested flavour in cheese, 2023
    • Graph 7: "I think there are limited ways to eat cheese", by if consumers know how to pick the right cheese for their taste, 2023
    • Issues and insights
    • What we think
  2. The market

    • Market size and forecast
    • Market factors
    • Graph 8: change in financial status in the last month, by select status, 2020-23
    • Graph 9: engagement of ‘white people meal (白人饭)’ on social media channels*, 2023
  3. The company

    • Market share
    • Marketing activities
    • New product trends
    • Graph 10: new cheese launches, by share of children and babies claims, 2018-23
    • Graph 11: new cheese launches, by sub-category, 2018-23
    • Graph 12: new cheese launches, by top 10 flavour component, 2018-23
    • Graph 13: new fresh cheese launches, top 10 fastest-growing flavour components, 2018-23
  4. The consumer

    • Consumption frequency
    • Graph 14: consumption frequency, 2023
    • Graph 15: frequency changes, by frequency users, 2022 and 2023
    • Graph 16: % changes at different frequency users in tier 1 cities (a), 2022 and 2023
    • Graph 17: penetration change in tier 1 cities, 2022 and 2023
    • Graph 18: consumption frequency – cheese for children of consumers with children aged 0-7, by city tier, 2023
    • Graph 19: consumption frequency – cheese products designed for children, by children's age in household, 2023
    • Graph 20: change in consumption frequency – once a day or more in tier 1 cities, by age, 2022 and 2023
    • Graph 21: consumption frequency, by age, 2023
    • Consumption barrier of cheese for children
    • Graph 22: consumption barrier – cheese products for children, 2023
    • Graph 23: consumption barrier – cheese products for children, by attitudes towards if cheese goes well with Chinese food, 2023
    • Graph 24: consumption barrier – cheese products for children, by age, 2023
    • Cheese type
    • Graph 25: cheese type, 2023
    • Graph 26: repertoire analysis – cheese type, 2023
    • Graph 27: repertoire analysis – cheese type, by age, 2023
    • Graph 28: numbers of cheese type have eaten, by if consumers know how to pick the right cheese for their taste, 2023
    • Graph 29: cheese type*, by consumption frequency, 2023
    • Consumption occasion
    • Graph 30: way to eat cheese, 2023
    • Graph 31: consumption occasion, by high-frequency consumers of different cheese type, 2023
    • Graph 32: consumption occasion – in a sandwich/hamburger and on bread/toast, by age, 2023
    • Graph 33: consumption occasion – paired with an alcoholic drink only, by age, 2023
    • Graph 34: consumption occasion*, by if cheese is more like a snack, 2023
    • Interested flavour
    • Graph 35: Interested flavour in cheese, 2023
    • Graph 36: Interested flavour among consumers who have eaten normal cheese at least once a week, by if cheese is more like a snack, 2023
    • Graph 37: interested flavour among consumers who have eaten normal cheese, 2023
    • Perception of cheese
    • Graph 38: selected perceptions of cheese, by age, 2023
    • Graph 39: selected perceptions of cheese, 2023
    • Graph 40: consumption frequency – haven't eaten cheese, by if consumers know how to pick right cheese for their taste, 2023
    • Graph 41: perception of cheese – I think there are limited ways to eat cheese, by if consumers know how to pick the right cheese for their taste, 2023
    • Graph 42: cheese content is more important than other indicators of nutrient content, by consumption frequency of cheese for children, 2023
    • Graph 43: attitudes towards if cheese is more cost-effective than milk, by if consumers think cheese content is more important than other indicators of nutrient content, 2023
    • Food personas
    • Graph 44: generation, by food persona, 2023
    • Graph 45: food persona, 2023
    • Graph 46: way to eat cheese, by food persona, 2023
    • Graph 47: cheese type, by food persona, 2023
    • Graph 48: perception of cheese – I think cheese is more cost-effective than milk, by food persona, 2023
  5. issues and insights

    • Start with Chinese snacks/side dishes to expand daily consumption
    • More snack mixes with cheese to expand snacking occasions
    • Packaged cheese selection for trial and pairing
  6. Appendix – size and forecast, methodology and abbreviations

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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    Data

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    *databooks not available with UK B2B Industry reports.

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