Children's product brands' breakthrough strategies: expand outward and connect with a wide range of purchase decision-makers and users, while creating a combination of high-quality products and spaces for differentiated experiences.
China
Retail
simple
China Children’s Products Retailing Market Report 2024
Children's product brands' breakthrough strategies: expand outward and connect with a wide range of purchase decision-makers and users, while creating a combination of high-quality products and spaces for differentiated experiences.Binyan Yao, Research Analyst, Retail, China
Graph 1: trading up or down tendency of children’s products, 2023
Graph 2: purchasing channels of children's products, 2023
Graph 3: source of information when purchasing children's products, 2023
Graph 4: attractiveness of offline channels, 2023
Graph 5: factors to consider when purchasing children’s clothing and footwear for different ages, 2023
Graph 6: purchasing factors for children’s toys, 2023
Issues and insights
What we think
The market
Market Overview
Graph 7: proportion of children aged 0-14 in the total population (sample survey), 2012-22
Market factors
Graph 8: confidence in improving financial situation in the next three months, by selected confidence levels, 2020-24
Graph 9: parenting styles and mindset, 2023
Marketing activities
New product trends
The consumer
Trading up or down tendency of children’s products
Graph 10: purchased the following children's products in the last 12 months, by gender, 2023
Graph 11: trading up or down tendency of children’s products, 2023
Graph 12: trading up for children's products, buying the more expensive product from the same brand vs buying from a more expensive brand, 2023
Graph 13: trading up or down tendency of children's clothing and footwear, by monthly household income, 2023
Purchasing channels of children's products
Graph 14: purchasing channels of children's products, 2023
Graph 15: purchasing channels of children's products, by age, 2023
Graph 16: purchasing channels of children's products – offline channels, by children's age, 2023
Source of information when purchasing children's products
Graph 17: source of information when purchasing children's products, 2023
Graph 18: source of information when purchasing children's products, by age, 2023
Attractiveness of offline channels
Graph 19: attractiveness of offline channels, 2023
Graph 20: attractiveness of offline channels, by children's age, 2023
Graph 21: attractiveness of offline channels, by generation, 2023
Purchasing factors for children’s clothing and footwear
Graph 22: factors to consider when purchasing children’s clothing and footwear for different ages, 2023
Graph 23: factors to consider when purchasing children's clothing and footwear for children aged 10-12 – well-known domestic brands vs well-known foreign brands, by monthly household income, 2023
Graph 24: factors to consider when purchasing children's clothing and footwear for different ages – well-known domestic brands vs well-known foreign brands, 2023
Graph 25: purchasing factors for children’s clothing and footwear – children aged 4-6, by trend of trading up or down in children’s clothing and footwear, 2023
Purchasing factors for children’s toys
Graph 26: purchasing factors for children’s toys, 2023
Graph 27: purchasing factors for children’s toys – children aged 7-9, by age, 2023
Graph 28: purchasing factors for children’s toys – children aged 7-9, by monthly household income, 2023
Issues and insights
Create experiential spaces for children's products to boost sales
Effectively reach diverse decision-makers for purchasing children's products
Addressing consumers' 'want it all' attitude: meeting demands for both quality and aesthetics
Children's product brands' breakthrough strategies: expand outward and connect with a wide range of purchase decision-makers and users, while creating a combination of high-quality products and spaces for differentiated experiences.
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