In the context where consumers simultaneously pursue quality, convenience and personalisation, on-the-go coffee brands need to balance premium experiences with diverse scenarios to promote comprehensive category penetration.
In the context where consumers simultaneously pursue quality, convenience and personalisation, on-the-go coffee brands need to balance premium experiences with diverse scenarios to promote comprehensive category penetration.
Jean Lu, Associate Research Analyst, China
This Report covers packaged coffee, including instant, drip bag and pod coffee:
The Report discusses the market size and forecast covering instant, drip bag and pod coffee (excluding pod coffee machines):
Subgroup definitions (by consumption frequency):
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