The main pain point of lip colour cosmetics is that they dry out the lips. This means that stacking lip care effects will be a key battleground in future, requiring ingredient upgrades. On the other hand, colour is all-important in lip makeup, and it is vital that brands provide personalised and professional matrix chart recommendations as a solution to consumers' shade selection issues.
Jane Chai, Senior Analyst, China Insights
Lip colour cosmetics include lip colours and lip liners.
Excluded:
Lip makeup-removing pencils; tinted lip balms; dual-ended packs, palettes and sets when only one product is to be used as a lip colour or lip liner, and products that are positioned for more than one purpose (ie stain for the lips and cheeks) are classified as multipurpose products.
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