Colour cosmetics are evolving from single-benefit, finish-focused products into holistic, experience-led propositions that integrate makeup and skincare benefits, efficiency of use and emotional engagement.
Colour cosmetics are evolving from single-benefit, finish-focused products into holistic, experience-led propositions that integrate makeup and skincare benefits, efficiency of use and emotional engagement. These three pillars are collectively reshaping product competitiveness in the next phase.
Zoey Song, Senior Analyst, China Insights
This Report covers face, lip and eyebrow and eye colour cosmetics products for women.
Face makeup includes primers/colour correctors, cushion foundations, liquid/cream/stick foundations, setting sprays, pressed powders, blushers, contouring products, concealers (cream/liquid/pencil), loose/setting powders and highlighters, excluding makeup tools.
Eye and eyebrow makeup includes brow products such as pencils, gels and powders, as well as mascaras, eyeliners and eyeshadows. This category excludes lash growth serums and lash care products, eye and lash primers, under-eye concealers, eyelash curlers and false eyelashes.
Lip makeup includes lipsticks and lip liners. Lipstick refers to any format, such as powders, glosses, balms, pressed products or liquids, which colours the lips or delivers a plumping effect. Lip liners, whether pigmented or clear, are used to define the lip line and prevent feathering, and are most commonly in pencil form. Tinted lip balms* are excluded and classified under lip care. In new product tracking, dual-ended products, where one end is a lipstick or lip liner, as well as palettes or kits and other multifunctional products, such as lip and cheek tints, are categorised under multi-use colour cosmetics.
Market size is based on sales through all retail channels, including direct to consumers, but excludes the professional sector (such as beauty salons) and consumer-to-consumer channels (eg WeChat business and Taobao).
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