The Chinese snack market is characterised by a balance between health and pleasure. Brands must meet diverse consumer needs through focusing on functional benefits, emotional marketing and price diversification, injecting new momentum into the market.
Vera Zheng, Senior Analyst, China Insights
This report examines consumer snacking habits. Snacks are defined as small amounts of food consumed outside of the three main meals, typically taking a short amount of time to eat.
The calculation of the size of the packaged snacks market is based on the following categories:
The following four categories are outside the scope of the market size in this Report:
Definitions of terms mentioned in the Report:
In addition, ‘Ming Ming is Busy’ (鸣鸣很忙) refers the entity created from the merger of Busy For You (零食很忙) and Super Ming (赵一鸣零食). A strategic merger was announced in November 2023 with the official renaming as Ming Ming is Busy Group taking place in June 2024. ‘Haoxianglai’ (好想来) refers to the Wanchen Group’s (万辰集团) Haoxianglai Brand Snacks. In September 2023, Wanchen Group announced the merger of its four major snack brands under the name Haoxianglai Brand Snacks.
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