The emotional bonding aspect of parent-child home cooking and the popularity of steaming have expanded the occasions and range of home cooking, providing new impetus for product and service innovation.
Pepper Peng, Senior Analyst, China Insights
This Report explores consumers’ changing cooking and baking habits. The cooking and baking habits explored in this Report include cooking and baking frequency, home baking products, cooking approaches and methods, and attitudes towards using ready meals in home cooking.
Group definitions:
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