2023
0
China Culture Marketing Market Report 2023
2023-10-09T09:01:48+01:00
REPBD1F9AD3_E0B2_4029_AFEA_93015DF99531
3695
167169
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Report
en_GB
As cultural marketing enters a more advanced stage, consumers are not satisfied with mere novelty experiences but rather seek meaningful connections with brands. Brands must demonstrate how their products and…

China Culture Marketing Market Report 2023

£ 3,695 (Excl.Tax)

Description

Expert Insights from a Senior Analyst

This report, written by Blair Zhang, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in culture marketing and add expert context to the numbers.

As cultural marketing enters a more advanced stage, consumers are not satisfied with mere novelty experiences but rather seek meaningful connections with brands. Brands must demonstrate how their products and services reflect cultural values and incorporate lifestyle messages to communicate their core values.

Blair Zhang
Senior Research Analyst

Table of Contents

  1. Executive Summary

    • The market
    • The consumer
    • Graph 1: interest in emerging culture, 2023
    • Graph 2: attitudes towards Guochao, 2023
    • Graph 3: cultural elements associations, 2023
    • Graph 4: influential factors in corporate culture, 2023
    • Graph 5: activities to enhance brand perception, 2023
    • Graph 6: attitudes towards cultural marketing, 2023
    • Issues and insights
    • What we think
  2. The market

    • Market factors
    • Marketing activities
  3. The consumer

    • Interest in emerging culture
    • Graph 7: interest in emerging culture, 2023
    • Graph 8: interest in emerging culture – outdoor activities/sports, by generation, 2023
    • Graph 9: interest in emerging culture, by age, 2023
    • Graph 10: interest in emerging culture – Gufeng/traditional arts and crafts, by generation, 2023
    • Attitudes towards Guochao
    • Graph 11: attitudes towards Guochao – current development, by age and monthly personal income, 2023
    • Graph 12: attitudes towards Guochao – product designs, by age and monthly personal income, 2023
    • Graph 13: attitudes towards Guochao – choice of domestic brands, 2022-23
    • Graph 14: attitudes towards Guochao – perception of domestic brand products, by age, 2023
    • Graph 15: attitudes towards brands’ origination, 2022-23
    • Graph 16: attitudes towards international brands’ localisation, 2022-23
    • Chinese traditional cultural elements associations
    • Graph 17: cultural elements associations, 2023
    • Graph 18: cultural elements associations – culturally rich, by age, 2023
    • Graph 19: cultural elements associations – suitable for female, 2023
    • Influential factors in corporate culture
    • Graph 20: influential factors in corporate culture, 2023
    • Activities to enhance brand perception
    • Graph 21: activities to enhance brand perception, 2023
    • Graph 22: activities to enhance brand perception, by gender, 2023
    • Graph 23: activities to enhance brand perception, by age, 2023
    • Attitudes towards cultural marketing
    • Graph 24: attitudes towards cultural marketing, 2023
    • Graph 25: attitudes towards cultural marketing, by gender, 2023
    • Graph 26: interest in emerging culture, by willing to pay more for cultural elements, 2023
  4. issues and insights

  5. Appendix – methodology and abbreviations

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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