2020
0
China Designer Brands Market Report 2020
2020-11-27T03:01:47+00:00
OX994752
3695
128022
[{"name":"Fashion","url":"https:\/\/store.mintel.com\/industries\/fashion"}]
Report
en_GB
“Designer brands have been neglected in China for a long time. But as the younger generation become the major consumption force, designer brands have been mentioned more frequently. Although the…

China Designer Brands Market Report 2020

£ 3,695 (Excl.Tax)

Report Summary

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Designer Brands – China market including the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Chinese consumers’ sense of fashion design and aesthetic has evolved in the past years, offering a good environment for the development of designer brands. The blossoming growth of social media also shortens the distance between people and fashion, and saves time for consumers’ consumption. The rising trend of Guochao both online and offline also gives designer brands more chances to make innovations so as to impress their consumers. Although the standing environment is flourishing, designer brands must come up with a core competency to let more people know about them and also a solid relationship with their existing consumers in order to achieve longterm growth.

Expert analysis from a specialist in the field

Written by Jocelyn Dong, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Designer brands have been neglected in China for a long time. But as the younger generation become the major consumption force, designer brands have been mentioned more frequently. Although the public perception of designer brands remains limited, the attitudes towards designer brands have changed. With the synergy effect of social networking and celebrity effect, as well as the increasing popularity of multi-brand stores and boutiques, designer brands will be further affirmed in terms of price, quality and reputation
Jocelyn Dong
Research Analyst

Table of Contents

  1. Overview

    • What you need to know
      • Covered in this Report
      • Executive Summary

          • The market
            • Impact of COVID-19 on designer brands
              • Figure 1: Summary of impact of COVID-19 on designer brands, May 2020
            • Increasing disposable income continues to increase
              • National culture prevails
                • Companies and brands
                  • Rising Chinese designers
                    • Designers walk to the stage
                      • Culture and technology
                        • The consumer
                          • Designer brands are niche but with great opportunity
                            • Figure 2: Consumers’ favourite brands, May 2020
                          • Frequently used products are popular
                            • Figure 3: Designer-branded products bought, by category, May 2020
                          • Accessories are attractive to high earners
                            • Figure 4: Price preference for purchasing designer-branded products, May 2020
                          • Offline shopping still dominating
                            • Figure 5: Information source for designer brands, by city tier, May 2020
                          • Accessibility comes before price and style
                            • Figure 6: Consumers’ perception of designer brands, May 2020
                          • Raising curiosities
                            • Figure 7: Attitudes towards designer brands, May 2020
                          • What we think
                          • Issues and Insights

                            • Raising brands’ reputation via omnichannel strategy
                              • The facts
                                • The implications
                                  • Figure 8: Jarel Zhang’s Six Degrees show, September 2020
                                • Leverage the product value
                                  • The facts
                                    • The implications
                                      • Cultivate vertically with focus
                                        • The facts
                                          • The implications
                                          • The Market – What You Need to Know

                                            • Designer brands are rising
                                              • Culture elements become popular
                                                • Social media driving sales
                                                • Market Drivers

                                                  • Increasing disposable income
                                                    • Circle culture booms
                                                      • National culture prevails
                                                      • Key Players – What You Need to Know

                                                        • Products speak loud for designer brands
                                                          • Shopping experience shortens the distance between consumers and designer brands
                                                            • Powered by culture and technology
                                                            • Key Players’ Performance

                                                              • Alexander Wang
                                                                • Shiatzy Chen
                                                                  • Angel Chen
                                                                    • Figure 9: Angel Chen design, May 2020
                                                                  • HEFANG Jewellery
                                                                    • Shine Li
                                                                      • Figure 10: Shine Li boutique in Xi’an, May 2020
                                                                  • Competitive Strategies

                                                                    • Extend consumers’ shopping experience
                                                                      • Deep dive the preference of niche audience
                                                                        • Figure 11: Blackhead boutique, May 2020
                                                                      • Collaboration is important for branding
                                                                      • Who’s Innovating?

                                                                        • The story of materials
                                                                          • Figure 12: Susan Fang design, April 2019
                                                                        • When arts meet technology
                                                                          • Figure 13: Yangzi design, May 2019
                                                                      • The Consumer – What You Need to Know

                                                                        • Designer brands have bright future
                                                                          • Designer brands need further exposure to consumers
                                                                            • Frequently used products have better market
                                                                            • Favourite Brand

                                                                              • Relatively limited knowledge of designer brands
                                                                                • Figure 14: Claimed favourite designer brands’ names in word cloud, May 2020
                                                                                • Figure 15: Consumers’ favourite brands, May 2020
                                                                              • Highly educated consumers are more loyal to brands
                                                                                • Figure 16: Consumers’ favourite brands, by education, May 2020
                                                                            • Designer-branded Products Bought

                                                                              • Purchase for high frequency of use and high recognition
                                                                                • Figure 17: Designer-branded products bought, by category, May 2020
                                                                              • Young consumers are the more interested in jewellery and watches
                                                                                • Figure 18: Designer-branded products bought, jewellery and watches, by age, May 2020
                                                                                • Figure 19: Social listening for mentioned jewellery notes, May 2020
                                                                              • Post-1980s tend to be picky
                                                                                • Figure 20: Designer-branded products bought, by age, May 2020
                                                                              • Sportswear to men
                                                                                • Figure 21: Designer-branded products bought, by gender, May 2020
                                                                            • Pay for Designer Brands

                                                                              • Willingness to embrace high-priced jewellery and watches
                                                                                • Figure 22: Price preference for purchasing designer-branded products, May 2020
                                                                              • Lure consumers with entry-level products
                                                                                • Figure 23: Price preference for purchasing designer-branded products, by monthly personal income, May 2020
                                                                              • Differentiate price for handbags
                                                                                • Figure 24: Price preference for purchasing designer-branded products, by age, May 2020
                                                                              • Designer-branded clothing is more popular
                                                                                • Figure 25: Price preference for purchasing designer-branded products, by age, May 2020
                                                                              • Small leather goods to men
                                                                                • Figure 26: Price preference for purchasing designer-branded products, by gender and age, May 2020
                                                                            • Source Information

                                                                              • Offline retailing matters
                                                                                • Figure 27: Information source for designer brands, May 2020
                                                                              • Brand means more to mature consumers
                                                                                • Figure 28: Information source for designer brands, by age, May 2020
                                                                              • Gender difference
                                                                                • Figure 29: Information source for designer brands, by gender, May 2020
                                                                              • Lower tier city consumers are more practical
                                                                                • Figure 30: Information source for designer brands, by city tier, May 2020
                                                                            • Purchase Barrier

                                                                              • Inherent impression remains
                                                                                • Figure 31: Consumers’ perception of designer brands, May 2020
                                                                              • Marketing to men
                                                                                • Figure 32: Consumers’ perception of designer brands, by gender, May 2020
                                                                              • Concerns vary by city tiers
                                                                                • Figure 33: Consumers’ perception of designer brands, by city tier, May 2020
                                                                              • Barriers to younger generation
                                                                                • Figure 34: Consumers’ perception of designer brands, by age, May 2020
                                                                              • Detail-oriented high earners
                                                                                • Figure 35: Consumers’ perception of designer brands, by monthly personal income, May 2020
                                                                            • Attitudes towards Designer Brands

                                                                              • Positive expectations towards designer brands
                                                                                • Figure 36: Attitudes towards designer brands, May 2020
                                                                              • Price sensitivity differs by age
                                                                                • Figure 37: Attitudes towards paying more for luxury brands than designer brands, by age, May 2020
                                                                              • Underestimated by high earners
                                                                                • Figure 38: Attitudes towards paying more for luxury brands than designer brands, by monthly personal income, May 2020
                                                                              • Advantages in the lower tier cities
                                                                                • Figure 39: Attitudes towards designer brands, by city tier, May 2020
                                                                            • Appendix – Methodology and Abbreviations

                                                                              • Methodology
                                                                                • Abbreviations

                                                                                About the report

                                                                                This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                                Market

                                                                                Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                                                Consumer

                                                                                Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                                                Brand/Company

                                                                                Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                                Data

                                                                                Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                                                *databooks not available with UK B2B Industry reports.

                                                                                Below is a sample report, understand what you are buying.

                                                                                Click to show report
                                                                                2024 Sample Consumer Cover

                                                                                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

                                                                                Trusted by companies. Big and small.

                                                                                Want to speak to us directly?

                                                                                Contact us with your enquiry and our expert global team can help.

                                                                                Get in touch