2020
0
China Diet for Weight Management Market Report 2020
2020-12-24T03:01:52+00:00
OX994740
3695
129085
[{"name":"Nutrition","url":"https:\/\/store.mintel.com\/industries\/health-wellbeing\/healthy-eating-nutrition"}]
Report
en_GB
“Weight management will evolve to be more than simply improving the looks. It will become a long-term emotive journey for the mainstream healthy-weighted consumers. The majority will be managing their…

China Diet for Weight Management Market Report 2020

£ 3,695 (Excl.Tax)

Report Summary

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Diet for Weight Management – China market including the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

The majority of urban Chinese consumers have become more conscious of weight management. This, together with the rising awareness of the importance of both healthy eating and exercise, have driven the retail sales of various weight management diet market segments (led by meal replacement powder/shakes) in recent years, especially after the outbreak of COVID-19. As consumers become more sophisticated in their nutrition knowledge, the methods taken for weight management as well as product preferences, are also evolving. For example, consumers are turning away from restrictive products and lifestyles and are focusing more on the positives and the sciences behind homes.

Expert analysis from a specialist in the field

Written by Laurel Gu, a leading analyst in the Health & Wellness sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Weight management will evolve to be more than simply improving the looks. It will become a long-term emotive journey for the mainstream healthy-weighted consumers. The majority will be managing their weight as an approach to trigger the feelings of being energetic and happy – an indispensable part of holistic wellbeing. Consumers will reply on scientific and easy to follow fitness and nutrition solutions to continuously optimise the weight management process. This presents wide scope for weight management food and drinks to tap into with innovations in product formulations and consumption occasions (eg time and location).
Laurel Gu
Category Director

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Report scope
        • Executive Summary

            • The market
              • COVID-19 having a positive influence on the weight management diet market
                • Figure 1: Short, medium and long-term impact of COVID-19 on diet for weight management, China, December 2020
              • Retail sales will keep growing in the next five years
                  • Figure 2: Retail value sales forecast of the weight management product market* (Billion RMB), China, 2020-25
                • Companies and brands
                  • Market gets more fragmented and competitive
                      • Figure 3: Retail market share (Value), China 2018-19
                    • Increased presence of food and drink products catering to weight management needs
                      • The consumer
                        • Weight management consciousness is high and will continue to grow
                          • Figure 4: Weight management goals, Sept 2020
                        • To look good and to feel good are key motivators
                          • Figure 5: Motivations for weight management, September, 2020
                        • Continuously optimising everyday diets for weight management purpose
                          • Figure 6: Ways to manage body shape, September 2020 vs June 2016
                        • Greasy meals and snacks are major barriers
                          • Figure 7: Dietary habits and impact on weight management, September 2020
                        • Scientific approaches appeal to sophisticated consumers
                          • Figure 8: Products and services of interest: % ‘very interested’, September 2020
                        • Sports nutrition products moving from niche to public
                          • Figure 9: Interested in foods for weight management, Sept 2020
                        • What we think
                        • Issues and Insights

                          • Sports nutrition to extend beyond athletics
                            • The facts
                              • The implications
                                • Figure 10: Examples of sports nutrition brands promoting its products as a nutritious ingredient for everyday meals and desserts, global, 2020
                                • Figure 11: Examples of healthy snacks/meal replacements featuring benefits of improving exercise effectiveness, China and Global, 2020
                              • Emotional wellbeing gaining relevance
                                • The facts
                                  • The implications
                                    • Figure 12: Examples of weight management food and drinks with fun features, China, 2020
                                  • Weight management fits as a solution for healthy ageing
                                    • The facts
                                      • The implications
                                        • Figure 13: Examples of weight management products integrated with health benefits desired by specific age and gender groups, China, 2020
                                        • Figure 14: Examples of weight management products integrated with multiple health benefits, China, 2020
                                    • The Market – Key Takeaways

                                      • Weight management diet moves from niche to public
                                        • Meal replacement powders/shakes and OTC Orlistat are fastest growing segments
                                          • COVID-19 drives up the demand for weight management diet as a part of healthy lifestyle
                                          • Market Size and Forecast

                                            • Bottled meal replacement powder/shake springing up the market
                                              • Figure 15: Retail value sales of the weight management product market* (Billion RMB), China, 2014-19
                                            • Weight management products attracting healthy adults
                                              • Future outlook considering the impact of COVID-19
                                                • Impact of COVID-19
                                                  • Figure 16: Short, medium and long-term impact of COVID-19 on diet for weight management, China, December 2020
                                                • Mintel’s forecast
                                                  • Figure 17: Retail value sales forecast of the weight management product market* (Billion RMB), China, 2020-25
                                              • Market Segmentation

                                                • Meal replacement powders/shakes and OTC Orlistat gaining share
                                                  • Figure 18: Retail value sales share, by market segments, China, 2014-19
                                                • OTC Orlistat
                                                  • Figure 19: Retail value sales forecast of OTC Orlistat (Billion RMB), China, 2020-25
                                                • Meal-replacement powders/shakes
                                                  • Figure 20: Retail value sales forecast of meal replacement powders/shakes* (Billion RMB), China, 2020-25
                                                • ‘Health food’ certified weight loss products
                                                  • Weight loss tea
                                                    • Figure 21: Retail value sales forecast of weight loss tea* (Billion RMB), China, 2020-25
                                                  • Other weight loss dietary supplements
                                                    • Figure 22: Retail value sales forecast of other weight loss supplements* (Billion RMB), China, 2020-25
                                                • Market Factors

                                                  • The increasing overweight population
                                                    • The Healthy China Mission drives industry evolution
                                                      • Food science knowledge gets profound
                                                        • Increasing spending on healthy food after COVID-19
                                                          • Continuous development and evolution of ecommerce
                                                          • Key Players – Key Takeaways

                                                            • Market getting fragmented
                                                              • Competition gets fiercer
                                                                • Increase of food and drinks catering to weight management needs
                                                                  • Botanicals ingredients will get even more popular
                                                                  • Market Share

                                                                    • The market gets fragmented
                                                                      • Figure 23: Retail market share (Value), China 2018-19
                                                                    • Big names joining competition
                                                                      • Figure 24: Examples of new weight management product launches by companies from other verticals, China, 2019-20
                                                                  • Competitive Strategies

                                                                    • Besunyen: brand rejuvenated via content marketing and ecommerce
                                                                      • Figure 25: Besunyen’s marketing and product innovations, China, 2019-20
                                                                    • Health food brands expanding into everyday food and drink categories
                                                                      • Figure 26: Examples of Lvshou’s weight management product innovations within both health food and ordinary food and drinks, China, 2019-2020
                                                                    • Major meal replacement brands: expand the flavour spectrum
                                                                      • Figure 27: Top flavours ingredients in meal replacement powder/shake new products (Penetration), China, September 2015-August 2020
                                                                      • Figure 28: Examples of meal replacement products featuring trendy flavours, China, 2019-20
                                                                    • Small players exploring ways of differentiation
                                                                      • Ruffood若饭: investing in product format innovation and specialised nutrition
                                                                        • Figure 29: Examples of Ruffood RTD meal replacement, China, 2020
                                                                      • SuperZero (超级零): instant meal kits for weight loss purpose
                                                                        • Figure 30: Examples of SuperZero instant meal kits, China, 2020
                                                                      • BeastLife (野兽生活): introducing the Ketogenic diet concept
                                                                        • Figure 31: Examples of Beast Life’s hero products, China, 2019-20
                                                                        • Figure 32: Examples of KD food and drinks claiming to offer more than weight loss, Global, 2019-20
                                                                      • By-health: targeting young female fitness consumers
                                                                        • Figure 33: Examples of By-health’s new product launches targeting young female fitness consumers, China, 2019-20
                                                                    • Trends and Innovations

                                                                      • Overview of launch activities
                                                                        • Food and drink new products with weight management benefits are on the rise…
                                                                          • Figure 34: Proportion of new food* and drink products with weight control related claims**, China, 2015-20
                                                                        • …particularly in beverage categories
                                                                          • Figure 35: Proportion of new food* and drink products with weight control related claims**, by top categories, China, 2015-20
                                                                        • Scope to innovate the indulgent categories (eg comfort food)
                                                                          • Figure 36: Proportion of new food* and drink products with weight control related claims**, by selected indulgence categories, China and Global, 2019-20
                                                                          • Figure 37: Examples of indulgent foods featuring weight control benefits, China, 2019-20
                                                                        • Botanicals are flourishing ingredients
                                                                          • Figure 38: Top ingredient claims among new food* and drink products with weight control related claims**, China, 2015-20
                                                                          • Figure 39: Examples of weight management products featuring functional botanical ingredients, Global, 2019-20
                                                                        • Innovation spotlights
                                                                          • Konjac root tapping into the demand for weight management
                                                                            • Figure 40: Examples of new products featuring konjac for weight management benefits, China, 2019-20
                                                                          • Facilitating scientific eating with ‘precision’ claims
                                                                            • Figure 41: Examples of new products highlighting ‘precise-control’ in product name or packaging, China, 2019-20
                                                                        • The Consumer – Key Takeaways

                                                                          • Continuously optimising everyday diets
                                                                            • Weight management consciousness will continue to grow
                                                                              • To look good and to feel good are key motivators
                                                                                • Greasy meals and snacks are major barriers
                                                                                  • Milkshakes and whey protein bars moving from niche to public
                                                                                  • Methods Taken for Weight Management

                                                                                    • More efforts into optimising everyday diet
                                                                                      • Figure 42: Ways to manage body shape, September 2020 vs June 2016
                                                                                    • High earners are first to embrace meal replacement and better-for-you food and drinks
                                                                                      • Figure 43: Selected ways to manage body shape, by household income, September 2020
                                                                                  • Weight Management Goals

                                                                                    • Majority has weight management goals to accomplish
                                                                                      • Figure 44: Weight management goals, September 2020
                                                                                    • Educated females in tier one cities show stronger weight management consciousness
                                                                                      • Figure 45: Weight management goals: I do not have weight management plans in the next 12 months, by demographic, September 2020
                                                                                  • Motivations for Weight Management

                                                                                    • Weight loss for body; weight maintenance for soul
                                                                                      • Figure 46: Motivations for weight management, September, 2020
                                                                                      • Figure 47: Selected motivations for weight management, by weight management goals, September, 2020
                                                                                      • Figure 48: Motivations for weight management: to shape and tone muscles, by education level, September, 2020
                                                                                    • Young people do it to look better while older consumers for health
                                                                                      • Figure 49: Selected motivations for weight management, by age, September, 2020
                                                                                  • Barriers for Weight Management from a Dietary Habits Perspective

                                                                                    • Greasy meals and snacks are major barriers
                                                                                      • Figure 50: Dietary habits and impact on weight management, September 2020
                                                                                    • Weight gain and weight loss consumers need assistance
                                                                                      • Figure 51: Barriers* to weight management, by weight management goals, September 2020
                                                                                  • Products and Services of Interest

                                                                                    • Wide interest in trying a variety of emerging products and services
                                                                                      • Figure 52: Products and services of interest: % ‘very interested’, September 2020
                                                                                    • The weight loss consumers are most enthusiastic early adopters
                                                                                      • Figure 53: Products and services of interest: % ‘very interested’, by weight management goals, September 2020
                                                                                  • Interest in Foods for Weight Management

                                                                                    • Milkshakes can further expand meal occasions while whey protein bars fit into everyday usage
                                                                                      • Figure 54: Interested in foods for weight management (correspondence analysis*), September 2020
                                                                                    • Wider usage occasions lead to higher levels of interest
                                                                                      • Figure 55: Interest level* and number of associated usage occasions, by food type, September 2020
                                                                                    • Milkshakes and whey protein bars attract high earners
                                                                                      • Figure 56: Interest level* in foods for weight management, by monthly household income, September 2020
                                                                                    • Milkshakes and grain bars for weight loss whereas whey protein powders/bars for weight gain
                                                                                      • Figure 57: Interest level* in foods for weight management, by weight management goals, September 2020
                                                                                  • Meet the Mintropolitans

                                                                                    • Striking a balance between indulgence and weight control
                                                                                      • Figure 58: Dietary habits and impact on weight management, by consumer classification, September 2020
                                                                                      • Figure 59: Ways to manage body shape, by consumer classification, September 2020
                                                                                    • Milkshakes, protein supplements and grain bars as preferred options
                                                                                      • Figure 60: Interest level*, by consumer classification, September 2020
                                                                                    • Nutrition knowledge and customised exercising plans are desired
                                                                                      • Figure 61: Products and services of interest: % ‘very interested’, by consumer classification, September 2020
                                                                                    • Greater attention on body fitness
                                                                                      • Figure 62: Selected motivations for weight management, by consumer classification, September, 2020
                                                                                  • Appendix – Market Size and Forecast

                                                                                      • Figure 63: Retail value sales of the weight management product market (Billion RMB), China, 2014-25
                                                                                  • Appendix – Methodology and Abbreviations

                                                                                    • Consumer research methodology
                                                                                      • Abbreviations

                                                                                      About the report

                                                                                      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                                      Market

                                                                                      Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                                                      Consumer

                                                                                      Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                                                      Brand/Company

                                                                                      Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                                      Data

                                                                                      Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                                                      *databooks not available with UK B2B Industry reports.

                                                                                      Below is a sample report, understand what you are buying.

                                                                                      Click to show report
                                                                                      2024 Sample Consumer Cover

                                                                                      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

                                                                                      Trusted by companies. Big and small.

                                                                                      Want to speak to us directly?

                                                                                      Contact us with your enquiry and our expert global team can help.

                                                                                      Get in touch