This report, written by Blair Zhang, a leading research analyst, delivers in-depth commentary and analysis to highlight trends and add expert context to the numbers.
Guochao is a trend of dynamic development, with traditional culture as its core value. It is necessary for brands to demonstrate their on-trend spirit through form/content innovation, such as digitalisation and fusion of popular culture. Traditional cultural elements are the core value of Guochao, and they are also the most important driver for consumers to buy Guochao products. In addition to expecting to see the revival of time-honoured brands, consumers also look forward to seeing more localised campaigns from international brands.”
Blair Zhang
Research Analyst
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