This Market Dynamics report features market data extracted from Mintel’s China Laundry and Fabric Care Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the China fabric care products market. The full report is available to purchase here.
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The market
- Market size and forecast
- Laundry and fabric care sales show steady growth
- Graph 1: best- and worst-case forecast of total value sales of laundry and fabric care products, 2019-26
- Market factors
- Consumer interest in essential houshold care products still strong
- Graph 2: changes in spending on household care products, 2022-25
- Laundry habit stability underpins resilience and growth
- Graph 3: frequency of hand-washing, 2020-25
- Graph 4: frequency of machine-washing, 2020-25
- Usage rates of most laundry products recovering
- Graph 5: usage rate of laundry and fabric care products, 2024-25
- Ecommerce platforms grow their share of low-price sales
- Graph 6: laundry and fabric care product volume sales, by price segment, 2023-25
- Graph 7: laundry and fabric care product volume sales, by price segment, 2023-25
- Push refinements in multi-drum/mini machines to meet complex needs
- Amid strong demand for specialised, convenient products, machine washing of wool and down is new area of focus
- Outdoors trend spurs demand for specialised products for functional apparel
- Graph 8: outdoor activities participation rate, 2022-25
- Market segments
- Fabric care sub-category boosts category growth
- Graph 9: laundry and fabric care category growth rate, 2020-24
- Graph 10: sub-category value sales of laundry and fabric care products, 2020-24
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APPENDIX – MARKET SIZE AND FORECAST, RESEARCH METHODOLOGY AND ABBREVIATIONS
- Market size and forecast
- Methodology
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
How can Market Dynamics help your brand?
- Gain immediate strategic clarity with quality market data and forecasts.
- Understand the ‘why’ behind industry trends with world-class human insight.
- Plot your next move with analysis of the competitive landscape and product launch activity.
- Uncover opportunities and unlock your growth potential with analyst recommendations.
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