2025
8
China Laundry and Fabric Care – Market Dynamics 2025
2025-07-28T16:00:00+00:00
REPA19F2A70_8687_423B_8F37_D2C0A4105417_MARKET_DYNAMICS
695
185787
[{"name":"Laundry and Fabric Care","url":"https:\/\/store.mintel.com\/industries\/household-home\/laundry-fabric-care"},{"name":"Market Dynamics","url":"https:\/\/store.mintel.com\/report-type\/market-dynamics"},{"name":"China","url":"https:\/\/store.mintel.com\/markets\/china-market-research"}]
Report
en_GB
Segmentation, occasions and improved efficacy drive upgrades in laundry and fabric care. Zoey Song, Senior Analyst, China Insights…
China
Laundry and Fabric Care
simple

China Laundry and Fabric Care – Market Dynamics 2025

This Market Dynamics report features market data extracted from Mintel’s China Laundry and Fabric Care Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the China fabric care products market. The full report is available to purchase here.

Collapse All
  1. The market

    • Market size and forecast
    • Laundry and fabric care sales show steady growth
    • Graph 1: best- and worst-case forecast of total value sales of laundry and fabric care products, 2019-26
    • Market factors
    • Consumer interest in essential houshold care products still strong
    • Graph 2: changes in spending on household care products, 2022-25
    • Laundry habit stability underpins resilience and growth
    • Graph 3: frequency of hand-washing, 2020-25
    • Graph 4: frequency of machine-washing, 2020-25
    • Usage rates of most laundry products recovering
    • Graph 5: usage rate of laundry and fabric care products, 2024-25
    • Ecommerce platforms grow their share of low-price sales
    • Graph 6: laundry and fabric care product volume sales, by price segment, 2023-25
    • Graph 7: laundry and fabric care product volume sales, by price segment, 2023-25
    • Push refinements in multi-drum/mini machines to meet complex needs
    • Amid strong demand for specialised, convenient products, machine washing of wool and down is new area of focus
    • Outdoors trend spurs demand for specialised products for functional apparel
    • Graph 8: outdoor activities participation rate, 2022-25
    • Market segments
    • Fabric care sub-category boosts category growth
    • Graph 9: laundry and fabric care category growth rate, 2020-24
    • Graph 10: sub-category value sales of laundry and fabric care products, 2020-24
  2. APPENDIX – MARKET SIZE AND FORECAST, RESEARCH METHODOLOGY AND ABBREVIATIONS

    • Market size and forecast
    • Methodology

About Mintel Market Dynamics

Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.

Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.

How can Market Dynamics help your brand?

  • Gain immediate strategic clarity with quality market data and forecasts.
  • Understand the ‘why’ behind industry trends with world-class human insight.
  • Plot your next move with analysis of the competitive landscape and product launch activity.
  • Uncover opportunities and unlock your growth potential with analyst recommendations.

$ 695 (Excl.Tax)
  • Download today with instant access
  • Multiple formats provided
  • Translations available
Add to cart

Next Starts Here

Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.

Learn more

Trusted by global industry leaders

Mediacom logo

Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.

It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.

Pauline Robson, Managing Partner, Mediacom
Waitrose & Partners logo

We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.

Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.

Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners
Tenth Wave logo

Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.

When carrying out background research, I find Mintel an excellent starting point.

The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.

Ben Zeidler, Director - Research and Analytics, Tenth Wave
Bauer Media Group logo

We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.

They’re an innovative company, with a client-focused team that always delivers.

Abby Carvosso, Group Managing Director, Bauer Media Group
VocaLink logo

We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.

As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.

We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.

 

Andrew Neeson, Market Intelligence Manager, VocaLink

Next Starts Here

Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.

Learn more