Amid the trend for intentional spending, facial cleansing and makeup removal products can grow their market share by focusing on all-in-one cleansing, makeup removal and nourishment, strengthening skincare benefits and exploring niche markets.
Daisy Tong, Senior Analyst, China Insights
Definition of facial cleansing and makeup removal products:
The market size in this Report covers only the Chinese facial cleanser and makeup removal market. It includes sales through all retail channels including duty-free but excludes sales in the customer-to-customer market (eg WeChat Business or Taobao).
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