With the economic outlook uncertain, consumers pay more attention to the value-preserving properties of jewellery and accessories. In the long run, “treat/reward oneself” and better self-expression will primarily drive the consumption of fashion accessories.
Diana Shao, Category Director, Retail, Technology and Media, China Reports
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Executive Summary
- Key issues covered in this Report
- The market
- The consumer
- Graph 1: spending on fashion accessories, by category, 2023
- Graph 2: important factors when purchasing fashion accessories that are above RMB1,000, 2023
- Graph 3: purchasing channels for fashion accessories, 2023
- Graph 4: materials used in fashion accessories that consumers have purchased and are interested in purchasing in the future, 2023
- Graph 5: inspiration sources for fashion accessories, 2023
- Graph 6: wearing occasions of fashion accessories, 2023
- What we think
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The market
- Market overview
- Graph 7: growth rates of jewellery and accessories retail sales, 2019-23
- Market factors
- Market highlights
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The consumer
- Spending on fashion accessories
- Graph 8: spending on fashion accessories, by category, 2023
- Graph 9: spent more on fashion accessories in the last 12 months, by generation, 2023
- Graph 10: have spent on fashion accessories in the last 12 months, by family structure, 2023
- Important factors when purchasing expensive fashion accessories
- Graph 11: important factors when purchasing fashion accessories priced above RMB1,000*, 2023
- Graph 12: important factors when purchasing fashion accessories priced above RMB1,000**, 2023
- Graph 13: important factors when purchasing fashion accessories priced above RMB1,000, by gender, 2023
- Graph 14: important factors when purchasing fashion accessories priced above RMB1,000, by monthly household income, 2023
- Purchasing channels of fashion accessories
- Graph 15: purchasing channels of fashion accessories, 2023
- Graph 16: purchasing channels of fashion accessories, by city tier, 2023
- Graph 17: purchasing channels of fashion accessories, by monthly personal income, 2023
- Preference for materials used in fashion accessories
- Graph 18: materials of fashion accessories purchased by consumers, 2023
- Graph 19: materials of fashion accessories consumers are interested in purchasing in the future, 2023
- Graph 20: materials used in fashion accessories consumers would like to purchase in the future, by gender, 2023
- Graph 21: materials of fashion accessories purchased by consumers, by gender, 2023
- Inspiration sources for fashion accessories
- Graph 22: inspiration sources for fashion accessories, 2023
- Graph 23: inspiration sources for fashion accessories, by monthly personal income, 2023
- Occasions to wear fashion accessories
- Graph 24: occasions to wear fashion accessories, 2023
- Graph 25: wear fashion accessories for the following occasions, by gender, 2023
- Graph 26: usually wear fashion accessories for the following occasions, by generation, 2023
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Appendix – methodology and abbreviations
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