2023
8
China Fashion Accessories Market Report 2023
2024-02-26T06:01:22+00:00
REP13ABB1BB_34E2_4DBC_BF36_401DAF13C9C3
3695
170856
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Report
en_GB
With the economic outlook uncertain, consumers pay more attention to the value-preserving properties of jewellery and accessories. In the long run, "treat/reward oneself" and better self-expression will primarily drive the…
China
Accessories and Jewellery
simple

China Fashion Accessories Market Report 2023

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  1. Executive Summary

    • Key issues covered in this Report
    • The market
    • The consumer
    • Graph 1: spending on fashion accessories, by category, 2023
    • Graph 2: important factors when purchasing fashion accessories that are above RMB1,000, 2023
    • Graph 3: purchasing channels for fashion accessories, 2023
    • Graph 4: materials used in fashion accessories that consumers have purchased and are interested in purchasing in the future, 2023
    • Graph 5: inspiration sources for fashion accessories, 2023
    • Graph 6: wearing occasions of fashion accessories, 2023
    • What we think

  2. The market

    • Market overview
    • Graph 7: growth rates of jewellery and accessories retail sales, 2019-23
    • Market factors
    • Market highlights

  3. The consumer

    • Spending on fashion accessories
    • Graph 8: spending on fashion accessories, by category, 2023
    • Graph 9: spent more on fashion accessories in the last 12 months, by generation, 2023
    • Graph 10: have spent on fashion accessories in the last 12 months, by family structure, 2023
    • Important factors when purchasing expensive fashion accessories
    • Graph 11: important factors when purchasing fashion accessories priced above RMB1,000*, 2023
    • Graph 12: important factors when purchasing fashion accessories priced above RMB1,000**, 2023
    • Graph 13: important factors when purchasing fashion accessories priced above RMB1,000, by gender, 2023
    • Graph 14: important factors when purchasing fashion accessories priced above RMB1,000, by monthly household income, 2023
    • Purchasing channels of fashion accessories
    • Graph 15: purchasing channels of fashion accessories, 2023
    • Graph 16: purchasing channels of fashion accessories, by city tier, 2023
    • Graph 17: purchasing channels of fashion accessories, by monthly personal income, 2023
    • Preference for materials used in fashion accessories
    • Graph 18: materials of fashion accessories purchased by consumers, 2023
    • Graph 19: materials of fashion accessories consumers are interested in purchasing in the future, 2023
    • Graph 20: materials used in fashion accessories consumers would like to purchase in the future, by gender, 2023
    • Graph 21: materials of fashion accessories purchased by consumers, by gender, 2023
    • Inspiration sources for fashion accessories
    • Graph 22: inspiration sources for fashion accessories, 2023
    • Graph 23: inspiration sources for fashion accessories, by monthly personal income, 2023
    • Occasions to wear fashion accessories
    • Graph 24: occasions to wear fashion accessories, 2023
    • Graph 25: wear fashion accessories for the following occasions, by gender, 2023
    • Graph 26: usually wear fashion accessories for the following occasions, by generation, 2023

  4. Appendix – methodology and abbreviations

    With the economic outlook uncertain, consumers pay more attention to the value-preserving properties of jewellery and accessories. In the long run, “treat/reward oneself” and better self-expression will primarily drive the consumption of fashion accessories.

    Diana Shao, Category Director, Retail, Technology and Media, China Reports

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