The continued popularity of at-home drinking and the flourishing of cocktail culture are creating growth opportunities for white spirits and niche categories, while dark spirits can tap into market potential through flavour education and imaginative food pairings.
The continued popularity of at-home drinking and the flourishing of cocktail culture are creating growth opportunities for white spirits and niche categories, while dark spirits can tap into market potential through flavour education and imaginative food pairings.
Marta Zhang, Senior Analyst, China Insights
This report includes all foreign spirits (distilled alcoholic beverages) and liqueurs (flavoured with fruits and herbs) that are produced abroad and sold in China, including retail and on-premise (hotels, restaurants and cafés) channels.
The term, dark spirits, refers to spirits that generally acquire their unique colour and flavour through ageing in oak barrels. Common dark spirits include whisky/bourbon and brandy. The term, white spirits, refers to spirits that have not been aged or have only been aged for a short period, thus retaining a colourless or nearly colourless appearance. Common white spirits include vodka, gin, tequila (silver tequila) and white rum.
The market size only covers the Western spirits market, and excludes Asian spirits and the following categories:
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