The post-pandemic recovery enabled foreign spirits to regain their shine with admitted social value, and now brands can consider leveraging the socialising feature to expand their consumer base.
Amy Jin, Senior Research Analyst, Beauty & Personal Care, China
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Executive summary
- Key issues covered in this Report
- The market
- Graph 1: total volume segmentation share of imported Western spirits, 2018-23 (est)
- Graph 2: total value segmentation share of imported Western spirits, 2018-23 (est)
- The company
- The consumer
- Graph 3: consumption change of alcoholic drinks, 2023
- Graph 4: purchase channel of foreign spirits, 2023
- Graph 5: purchase purpose of foreign spirits, 2023
- Graph 6: consumption frequency of foreign spirits, 2023
- Graph 7: origin of whisky preferred, 2023
- Graph 8: perceptions of Asian spirits, 2023
- Issues and insights
- What we think
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The market
- Market size and forecast
- Market factors
- Market segmentation
- Graph 9: total volume segmentation share of imported Western spirits, 2018-23 (est)
- Graph 10: total value segmentation share of imported Western spirits, 2018-23 (est)
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The company
- Market share
- Marketing activities
- New product trends
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The consumer
- Consumption change
- Graph 11: consumption change of alcoholic drinks, 2023
- Graph 12: consumption change of alcoholic drinks – "drink more", by gender, 2023
- Purchase channel
- Graph 13: purchase channel of foreign spirits, 2023
- Graph 14: purchase channel of foreign spirits, by age, 2023
- Graph 15: purchase channel of foreign spirits, by selected consumption purpose, 2023
- Consumption purpose
- Graph 16: purchase purpose of foreign spirits, 2023
- Graph 17: purchase purpose of foreign spirits, by consumption frequency, 2023
- Graph 18: purchase purpose of foreign spirits, by personal income, 2023
- Graph 19: purchase purpose of foreign spirits, age, 2023
- Graph 20: selected purchase purpose of foreign spirits, by whisky origin preferred, 2023
- Consumption frequency
- Graph 21: consumption frequency of foreign spirits, 2023
- Graph 22: consumption frequency of liqueurs, by age, 2023
- Graph 23: penetration of whisky/bourbon and brandy/cognac, by age, 2023
- Origins of whisky
- Graph 24: origin of whisky preferred, 2023
- Graph 25: origin of whisky preferred – "Scandinavian countries", by age, 2023
- Perception of Asian spirits
- Graph 26: perceptions of Asian spirits, 2023
- Graph 27: perceptions of Asian spirits – "good for pairing with foods", by selected age, 2023
- Food personas
- Graph 28: consumption change of alcoholic drinks – "drink more", by food persona, 2023
- Graph 29: origin of whisky preferred, by food persona, 2023
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issues and insights
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Appendix – size and forecast, methodology and abbreviations
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