China Format and Texture Trends in BPC Report 2023
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“Consumers are becoming more discerning; while they are willing to pay more for the novelty of texture/format, their expectation on efficacy and convenience is also high. This calls for brands to further innovate on the texture sensory and absorption rate, as well as a formula’s lasting performance through the day to deliver a product with pleasant sensory as well as emotional uplifting benefits.”
– Renee Gu, Senior Analyst
Covered in this Report
- Newly launched format/texture landscape in China and overseas markets.
- New products with noteworthy format/texture.
- Consumers’ usage of format and texture in facial skincare, bodycare and haircare products.
- The role of oil product in consumers’ skincare ritual routine.
- Consumers’ interest in some emerging BPC products with innovative concepts.
- Consumers’ desired qualities of ‘good skin feel’ in facial skincare and bodycare products.
- Attitudes towards format and texture.
- Desired qualities of BPC products with emotional benefits.
Collapse All
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Overview
- What you need to know
- Covered in this Report
- Definitions
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Executive Summary
- Market and Competition
- The consumer
- Oil is more prevalent in all three key BPC categories
- Figure 1: Usage of facial skincare format, 2023
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- Figure 2: Usage of bodycare format, 2023
- Figure 3: Usage of haircare format, 2023
- Versatility of oil format in skincare is being recognised by consumers
- Figure 4: Usage of facial oil products, 2023
- Consumers value functionality and product potency
- Figure 5: Interested product ideas, 2023
- The daylong performance also holds key to the judgement of product texture
- Figure 6: Desired quality of good skin sensation in facial skincare products, 2023
- Novel texture and formats must bear tangible benefits
- Figure 7: Attitudes towards format and texture, 2023
- Elevate mood through sensory pleasure and ingredients
- Figure 8: Desired quality of facial skincare products with emotional benefits, 2023
- What we think
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Issues and Insights
- Enhance the positive emotions through texture or ritualistic usage
- Figure 9: DOVE Body Love Age Embrace Pre-Cleanse Shower Butter, US, 2022
- Practical benefits should not be forgotten when innovating on format and texture
- Figure 10: Examples of products with penetration technology, China & South Korea, 2022-23
- Enhance the positive emotions through texture or ritualistic usage
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Market Factors
- Personalisation of products might be on the rise
- Curiosity in novelty persists, but there are worries
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Marketing Activities
- Patent texture to connote product potency
- Figure 11: One Leaf Luminous Hydrating Repair Essence, China, 2023
- Promote oil’s multifunction property to help streamline skincare routine
- Figure 12: Proya’s Inaugurating nourishing face oil, China, 2023
- Patent texture to connote product potency
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New Product Trends
- Growth of emulsion and lotion reflects the need for fresh sensory and oil format to continue to grow
- Figure 13: Top 10 formats and textures in new face/neck care and eyecare launches, China, 2019-22
- Gel and oil are growing in bodycare category
- Figure 14: Top 10 formats and textures in new shower products and bodycare launches, China, 2019-22
- Figure 15: Examples of body oil mists, China, 2022
- The rise of spray format in haircare reflects consumers’ pursuit of refreshed volumised hair look
- Figure 16: Top 10 formats and textures in new haircare product launches, China, 2019-22
- Figure 17: Effortless Hair Oil, China, 2023
- Oil in facial care continues to vary in formats
- Figure 18: onTop Neroli Nourishing Body Oil Lotion, China, 2023
- Figure 19: Daisy Sky White Dew Essential Oil Mask, China, 2023
- Pair with device to unleash the potency
- Figure 20: Lancôme Absolue Dual-led Youth Treatment, China, 2023
- Beauty procedure-inspired products give an image that brings stronger efficacy
- Figure 21: Biolab Anti-wrinkle HA Micro Patch, China, 2023
- Small and convenient packaging that maintains product viability
- Figure 22: Spring Letter VC Serum, China, 2023
- Bodycare product that creates immersive experience
- Figure 23: Lati Snowball Hand Cream, South Korea, 2023
- Growth of emulsion and lotion reflects the need for fresh sensory and oil format to continue to grow
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Usage of Texture and Format
- Water/lotion is showing strong potential
- Figure 24: Usage of facial skincare format, 2023
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- Figure 25: Usage of bodycare format, 2023
- Figure 26: Usage of haircare format, 2023
- Spray is becoming more popular among the sensitive skin types
- Figure 27: Usage of skincare format, by skin issue, 2023
- Oil format is more prevalent among lower tier urbanites
- Figure 28: Usage of oil format, by selected demographics, 2023
- Water/lotion is showing strong potential
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The Role of Oil Products
- Oil facial care products show versatile feature
- Figure 29: Usage of facial oil products, 2023
- More affluent consumers are becoming accustomed to oil products
- Figure 30: Usage of facial oil products in the morning, by monthly personal income, 2023
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- Figure 31: Usage of facial oil products in the evening, by monthly personal income, 2023
- Oil products appeal more to consumers with loose skin and deep wrinkles
- Figure 32: Usage of facial oil products in the morning, by skin issue, 2023
- Figure 33: Usage of facial oil products in the evening, by skin issue, 2023
- Oil facial care products show versatile feature
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Interested Product Ideas
- Products with multipurpose/prominent efficacy attract consumers’ attention
- Figure 34: Interested product ideas, 2023
- Waterless concepts resonate more with middle-aged consumers
- Figure 35: Interested product ideas, by selected demographics, 2023
- Younger consumers are drawn to the fun in the usage of products
- Figure 36: Interested product ideas, by age, 2023
- Consumers with a higher income are inquisitive but still put practicality first
- Figure 37: Interested product ideas, by monthly personal income, 2023
- Products with multipurpose/prominent efficacy attract consumers’ attention
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Desired Quality of ‘Good Skin Feel’
- Absorption speed and daylong hydration performance are crucial for delivering pleasant sensorial experience
- Figure 38: Desired quality of good skin sensation in facial skincare products, 2023
- Deliver a bodycare product with weightless feel
- Figure 39: Desired quality of good skin sensation in bodycare products, 2023
- Mature female consumers demand fresher sensory
- Figure 40: Desired quality of good skin sensation in facial skincare products, females, by age, 2023
- Sensitive skin types are demanding both product potency and skin comfort
- Figure 41: Desired quality of good skin sensation in facial skincare products, by skin issue, 2023
- Absorption speed and daylong hydration performance are crucial for delivering pleasant sensorial experience
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Attitudes towards Format and Texture
- Novel formats and textures are required to bear actual functional benefit and convenient usage
- Figure 42: Attitudes towards format and texture, 2023
- Discerning affluent are paying more attention to new formats/textures
- Figure 43: Attitudes towards format and texture, by monthly personal income, 2023
- Female consumers aged 30-39 are looking to tangible benefits
- Figure 44: Attitudes towards format and texture, females, by age, 2023
- Novel formats and textures are required to bear actual functional benefit and convenient usage
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Desired Quality of BPC Products with Emotional Benefits
- Comfortable texture is the key to more pleasant product usage experience
- Figure 45: Desired quality of facial skincare products with emotional benefits, 2023
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- Figure 46: Desired quality of bodycare products with emotional benefits, 2023
- Younger females look to the packaging for the emotional benefit
- Figure 47: Desired quality of facial skincare products with emotional benefits, females, by age, 2023
- Create a sense of self in busy family life
- Figure 48: Desired quality of facial skincare products with emotional benefits, by living condition, 2023
- Figure 49: Desired quality of bodycare products with emotional benefits, by living condition, 2023
- Comfortable texture is the key to more pleasant product usage experience
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Beauty Personas
- Who are they?
- Beauty Mavens are the seasoned beauty and personal care users
- Figure 50: Numbers of formats/textures currently using, by beauty persona, 2023
- Enthusiastic Experimenters are open to different product formats
- Figure 51: Interested product ideas, by beauty persona, 2023
- Holistic Wellbeing Followers are protective of their skin barrier
- Figure 52: Attitudes towards format and texture, by beauty persona, 2023
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Appendix – Methodology and Abbreviations
- Methodology
- Abbreviations
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