Domestic brands are flourishing in the low price range, amid hints of temporary consumption downgrade. Varied fragrance textures and formats and a full-bodied delivery of emotional value will inject growth momentum into the fragrance market.
Tina He, Analyst, China Insights
Definition of fragrances and scented products:
Market size in this Report only covers the fragrance market in China. It comprises sales through all retail channels including duty-free channels but does not cover sales in the consumer-to-consumer market (eg WeChat business or Taobao).
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