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- China Functional Drinks Market Report 2024
China Functional Drinks Market Report 2024
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The diversification of functions and consumption occasions will become a common direction of development for sports and electrolyte drinks as well as energy drinks. Sports and electrolyte drinks can focus on everyday and low-intensity hydration functions, while energy drinks can explore the potential in mental labour scenarios, providing targeted functional support.
Rika Huang, Senior Analyst, China Insights
This Report explores consumers’ consumption, attitudes and behaviours related to drinks with some sort of functional/health benefit beyond basic nutrition or enjoyment, such as relaxation, energy, improved mood or improved digestion. The Report covers trends in functional drinks across categories rather than a defined functional drinks market.
The market size is based on the volume sales and consumption of sports/electrolyte drinks and energy drinks in retail channels. Definitions are as follows:
Protein-based drinks are excluded from the definition of sports and energy drinks.
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