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- China Gaming Trends Report 2024
China Gaming Trends Report 2024
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This Report researches gamers’ gaming behaviour, gaming preferences and opinions on game collaborations, exploring the game elements that attract players and strategies for game co-branding.
Gamer insights
Core gamer insights
Game collaborations and commercialisation
Tapping into increasingly diverse gaming needs and exploring the killer combination of instant gratification and in-depth experiences is key to continuously attracting players. Game collaborations should be based on a close analysis of the gaming community and its sub-cultures, while long-term influence can be built by uncovering the cultural meaning and social value behind the game's IP.
Toby Xu, Analyst, China Insights
This Report defines games as video games played on computers, mobile devices and dedicated games consoles, including offline games and online games. ‘Gamers’ or ‘players’ are defined as internet users aged 18-49 who have played any type of game on any device in the last three months.
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