This Market Dynamics report features market data extracted from Mintel’s China Hair Colourants and Styling Products Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the China hair colour and hairstyling products market. The full report is available to purchase here.
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Market dynamics
- Market size and forecast
- Continued growth of hair styling products market, with diverse demands driving innovation and upgrades
- Graph 1: best- and worst-case forecasts of total value sales of hair styling products, 2020-30
- Demand for convenience and personalisation drives rapid growth and continued expansion of hair colourants market
- Graph 2: best- and worst-case forecasts of total value sales for the hair colourants market, 2020-30
- Market factors
- Hair style and colour express personality, and will continue to drive growth in the styling/colouring category
- Growing trend among consumers for dyeing hair black and for bleaching
- Graph 3: hair colouring and styling practices, 2021-25
- Ageing society continues to unlock market potential
- Graph 4: size and proportion of population aged 60 or above, 2020-24
- Thinning hair and hairloss are relatively common and bring new opportunities and challenges
- Graph 5: hair/scalp concerns, 2025
- Mass market products maintain a dominant position, premium segment showing growth potential
- Graph 6: year-on-year change in share of volume sales of different price segments on Tmall, July 2024-June 2025
- Graph 7: share of volume sales of different price segments on Tmall, July 2024-June 2025
- Brands
- Hair styling products on Tmall
- Hair styling products on Douyin
- UK men’s grooming brand breaks through on Douyin
- Hair colouring products on Tmall
- Hair colouring products on Douyin
- Emerging local brand focuses on bleach-free dyeing and offers a variety of specifications
- Innovation focusing on convenience is a bestselling formula
- New product trends
- Haircare leads innovation, with proportion of new hair dye products decreasing and styling products remaining unchanged
- Graph 8: proportion of new hair products, by sub-category, July 2020-June 2025
- Convenience is a key innovation focus for styling products, with odour neutralising and antibacterial claims emerging
- Graph 9: leading claims for new hair styling products, July 2020-June 2025
- Mousse is gaining popularity, convenience remains the key to strong sales
- Innovations in overseas styling products focus on combining convenience with hair care functions
- Traditional claims dominate in new hair colouring products, with hypoallergenic and aromatherapy claims emerging strongly
- Graph 10: most popular claims for new hair colourants, July 2020-June 2025
- Innovative product formats offer a convenient colouring experience
- Changes in consumption
- Hair style trends broadly unchanged, with women preferring medium-length hair and men short straight hair
- Graph 11: type of hair style, by gender, 2025
- Graph 12: type of hair style, 2023 vs 2025
- Temporary hair styling still the front runner, slight increase in hair dyeing and bleaching
- Graph 13: hair dyeing and styling (including at home or hair salons), 2021-25
- Increase in consumers dyeing their hair black, bleaching and doing temporary styling at home
- Graph 14: hair colouring and styling – at home, 2021-25
- Graph 15: hair colouring and styling – in hair salons, 2021-25
- Mild growth in penetration of styling products, reflecting diversified styling needs
- Graph 16: usage of hair styling products，2023 vs 2025
- Penetration of home hair colourants unchanged, slight increase in hair colour creams and sprays
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What consumers want and why
- Meeting diverse home hair dyeing needs with innovative basic colour palettes and colour care products/services
- Use of home hair colourants is higher among over-30s, with creams the most popular
- Graph 17: usage of hair colourants at home, by age, 2025
- Graph 18: changes in usage rates of home hair dye products, by age (based on 2023), 2025
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Appendix – market size and forecast, research methodology and abbreviations
- Market size and forecast
- Methodology: consumer survey
- TURF analysis methodology
- Abbreviations
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
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