Creative expression of natural hair colours, more natural fade outcomes and improvements in at‑home colouring are unlocking growth opportunities in hair colourants, while consumer segmentation and scenario‑based needs are expanding the innovation space for styling products.
Creative expression of natural hair colours, more natural fade outcomes and improvements in at‑home colouring are unlocking growth opportunities in hair colourants, while consumer segmentation and scenario‑based needs are expanding the innovation space for styling products.
Lynn Niu, Senior Research Analyst – BPC, China
For the purposes of this Report, Mintel uses the following definitions:
The hair styling products market refers to hair sprays and setting sprays, gels and liquid gels, elastin creams, styling mousses and foams, waxes, clays and pomades, perm creams, solutions and lotions, volumising and hair fibre powders and flyaway taming products, as well as hair sprays used before or during styling that are not primarily marketed for hold, hair growth or care benefits, along with other styling products designed for men, women or unisex use.
The hair colourants market refers to all permanent, semi‑permanent and temporary hair colouring products, as well as highlighting products and other colourants designed for men, women or unisex use. The category also includes hair colour products with conditioning benefits.
Market size is based on sales through all retail channels, including direct to consumer, but excludes the professional sector, including hairdresser sales to the consumer and C2C channels (eg WeChat Business and Taobao).
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