In the context of intentional spending, consumer demand has returned to core anti-dandruff benefits in haircare products. A more rational approach to scalp cleaning, haircare solution proposals and product selection will prove beneficial.
Jane Chai, Senior Analyst, China Insights
This market covers shampoos, conditioners and hair/scalp treatments for men and women and includes unisex products. Specifically:
Excluded
Hairstyling products and colourants are excluded.
Market value is based on sales through all retail channels including direct-to-consumer but excludes the professional sector such as hairdresser sales to the consumer.
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