Amid uncertainties in the macroenvironment, health supplement brands must amplify the perceived value of their products to counteract consumers' intentional spending behaviour and the price wars among competitors. In addition, brands should move beyond the serious image often associated with supplements, integrating them seamlessly into consumers' daily lives.
Qianqian Ji, Senior Analyst, China Insights
This Report covers health supplement products that are certified with either a National Medical Licence Number (国药准字号) or as Health Supplement Food (保健食品) when calculating market size.
Among those with a National Medical Licence Number, only those products registered as OTC (over-the-counter) drugs are included in the market size, while those registered as prescription drugs are excluded.
The market segments include:
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