The structural changes taking place around people, products and marketplaces will continue to drive the shift in the health supplements industry from a traditional model of long product development cycles to one of shorter cycles driven by consumer demand.
The structural changes taking place around people, products and marketplaces will continue to drive the shift in the health supplements industry from a traditional model of long product development cycles to one of shorter cycles driven by consumer demand. When it comes to marketing, brands need to consciously balance demonstrations of efficacy and content marketing. Brands need to actively incubate more specialised segments in order to create new opportunities for growth.
Flora Zhang, Director, Food & Drink Health & Wellness
The market size data in this Report encompasses both online and offline channels and includes health supplements with either a National Medical Licence or Health Supplement Food certification, as well as standard dietary nutritional supplements such as liquid multivitamins and protein powders. Among the products with a National Medical Licence, only those registered as over the counter (OTC) medicines are included; prescription medicines are excluded.
Market segments include:
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