China Health Tech Market Report 2023
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“Consumers have become more health conscious and expect more from health tech than simply tracking their health data. Brands have the opportunity to provide comprehensive health solutions that can support consumers to manage both physical and mental health more effectively. Holistic health management functions to help consumers achieve their health goals, adopt a healthy lifestyle, and connect consumers to more professional mental health resources, are the key areas for brands to explore.”
– Toby Xu, Research Analyst
Key issues covered in this Report
- Factors influencing the health tech market.
- Innovative health tech product trends and marketing activities.
- Consumers’ possession, use and purchasing interest in health tech product/apps.
- Consumers’ definition of healthy lifestyles and their current lifestyles.
- The main reasons for consumers to use health tech and their expectations.
- Opportunity for health tech to enter mental health area.
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Overview
- What you need to know
- Key issues covered in this Report
- Covered in this Report
- What you need to know
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Executive Summary
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- Issues and Insights
- Providing integrated health solutions beyond simple data tracking
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- Figure 1: Smart scale with health services by Withings and OHealth H1 concept device by OPPO, 2023
- Developing simple but fun functions to assist consumers in adopting a healthy lifestyle
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- Figure 2: Nix’s Hydration Biosensor and Keep’ physical medals as rewards to users, 2023
- Making mental health solutions more accessible and affordable
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- Figure 3: Tmall’ sound sleep project and Coffee launched by Shanghai Mental Health Centre, 2023
- Market Summary
- What we think
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Market Factors
- Coexisting with covid-19 raises consumer’ health awareness
- Figure 4: Health tech purchase plan, 2023
- China’s ageing society
- Increased stress makes mental health gain more attention
- Digitalisation brings more room for connected health tech
- Artificial intelligence is transforming health tech industry
- Coexisting with covid-19 raises consumer’ health awareness
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Market Highlights
- Bringing professional health analysis to home
- Figure 5: U-Scan and GutNote allow people to analyse their urine and gut health at home, 2023
- Products with practical functions to improve sleep quality
- Figure 6: LG’ Breeze earbuds and iSleep’ AI mattress, 2023
- Solving mental health issues
- Figure 7: Alphabeats and Baidu’s Ai- based emotional healers, 2023
- Intelligent health management services for seniors
- Figure 8: Aloe Care heath and China Unicom’s care service package for the elderly, 2023
- Gamified solutions for health therapy
- Figure 9: Gamified treatment for children’s strabismus/amblyopia and eye examination system, 2023
- Connecting with consumers through emotional marketing
- Figure 10: Emotional marketing campaigns from Ali health and Meituan health, 2023
- Bringing professional health analysis to home
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Self-evaluation of Health
- Chinese consumers are more concerned about physical health
- Figure 11: Self-evaluation of health status, 2022
- Differences in health deterioration related to education level
- Figure 12: Self-evaluation of health status, by education, 2022
- Employees in private firms more likely to have poorer health
- Figure 13: Self-evaluation of health status, by company type, 2022
- Chinese consumers are more concerned about physical health
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Health Tech Ownership, Usage and Purchase Interest
- Tech devices and apps with health data tracking are popular
- Figure 14: Health tech ownership, usage and purchase interest, 2022
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- Figure 15: Active usage of health tech among owners of specific devices/apps, 2022
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- Figure 16: Buying/trying interest among non-owners of specific devices/apps, 2022
- Targeting rich, but not free, people with at-home health tech devices
- Figure 17: ownership of health tech devices, by lifestyle personas, 2022
- Demand for at-home fitness devices and diet apps increase when physical health becomes worse
- Figure 18: Interests in buying/trying selected health tech and apps, by self-evaluation of physical health, 2022
- Tech devices and apps with health data tracking are popular
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Reasons for Using Health Tech
- Monitoring physical condition and receiving suggestions are the main motivators
- Figure 19: Reasons for using health tech, 2022
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- Figure 20: TURF Analysis- Reasons for using health tech
- Young women show higher interest in managing physical health
- Figure 21: Top three reasons for using health tech, by gender and age, 2022
- Professional services interest high-earners
- Figure 22: Reasons for using health tech, by monthly personal income, 2022
- Incorporating physical improvements into mental health therapy
- Figure 23: Reasons for using health tech, by self-evaluation of mental health, 2022
- Delivering diverse health solutions for consumers
- Figure 24: Reasons for using health tech – repertoire analysis, 2022
- Monitoring physical condition and receiving suggestions are the main motivators
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Definition of Healthy Lifestyle
- Consumers are struggling to adopt a healthy lifestyle
- Figure 25: Definition of a healthy lifestyle and consumers’ current lifestyles, 2022
- Noticing gaps between defined healthy lifestyle and current lifestyles among young generation
- Figure 26: Definition of healthy lifestyle and current lifestyles among respondents aged 18-24, 2022
- Women have higher health awareness and heathier lifestyle
- Figure 27: Definition of healthy lifestyle, by gender, 2022
- Figure 28: Current lifestyle, by gender, 2022
- Regular schedule is helpful for mental health improvements
- Figure 29: Current life style, by self-evaluation of mental health, 2022
- Consumers are struggling to adopt a healthy lifestyle
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Expectations for Health Tech
- Functions that prompt a healthy life are highly expected
- Figure 30: Expectations for health tech, 2022
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- Figure 31: TURF Analysis- Expectations for health tech, 2022
- Entertaining and tailored functions for young women
- Figure 32: Selected expectations for health tech, by gender and age, 2022
- Affluent consumers value professional guidance
- Figure 33: Expectations for health tech, by monthly personal income, 2022
- Creating a better learning and communication environment for multi-generation families
- Figure 34: Selected expectations for health tech, by living situation, 2022
- Delivering marketing messages tailored to different health management purposes
- Figure 35: Expectations for health tech, by reasons of using health tech, 2022
- Functions that prompt a healthy life are highly expected
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Methods to Manage Mental Health
- Simple and affordable mental health solutions are easy to reach most consumers
- Figure 36: Methods to manage mental health, 2022
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- Figure 37: TURF Analysis- Methods to manage mental health, 2022
- Well-educated consumers look for long-term therapy methods
- Figure 38: Methods to manage mental health, by education, 2022
- Free groups find immersive experiences helpful in managing emotions
- Figure 39: Methods to manage mental health, by lifestyle personas, 2022
- Mental health app users tend to speak out about mental health issues
- Figure 40: Methods to manage mental health, current users vs potential users, 2022
- Simple and affordable mental health solutions are easy to reach most consumers
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Attitudes towards Health Tech
- Guiding people to achieve their health goal
- Figure 41: Selected attitudes toward health tech, 2022
- Consumers demand more convenient and reliable health tech products
- Figure 42: Selected attitudes toward health tech, 2022
- Enhancing consumers’ experience through advanced technology
- Figure 43: Selected attitudes toward health tech, 2022
- Consumers see value in health tech, but expect more
- Figure 44: Selected attitudes toward health tech, 2022
- Guiding people to achieve their health goal
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Appendix – Methodology and Abbreviations
- Methodology
- Abbreviations
- TURF Analysis – Methodology
- Figure 45: Reason for using health tech
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- Figure 46: Expectations for health tech
- Figure 47: Methods to manage mental health
- Methodology
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