2021
0
China Health Tech Market Report 2021
2021-03-11T03:01:33+00:00
OX1043189
3695
135465
[{"name":"Health and Wellbeing","url":"https:\/\/store.mintel.com\/industries\/health-wellbeing"},{"name":"Technology","url":"https:\/\/store.mintel.com\/industries\/technology"}]
Report
en_GB
“Health technology is gaining traction as consumers encounter new health concerns, aging problems, and heightened emotional stressors. Middle-aged people are focusing on managing health risks while young people are looking…

China Health Tech Market Report 2021

£ 3,695 (Excl.Tax)

Description

“Health technology is gaining traction as consumers encounter new health concerns, aging problems, and heightened emotional stressors. Middle-aged people are focusing on managing health risks while young people are looking for gamified features in health technology. Health technology’s future opportunities lie in delivering tools with consumer-centric practical functions, meeting the renewed interest in data simplification, as well as strengthening the trendiness of the products via better-designed appearance and functionalities to improve health and wellbeing in a proactive, holistic manner.”

– Catherine Liu, Research Analyst

This report will look at the following areas:

  • Decoding consumer demand for “practical functions”
  • Growing need for data simplification
  • Strengthening the trendiness of health tech products

Table of Contents

  1. Overview

    • What you need to know
    • Covered in this report
    • Excluded
    • Sub-group definitions
      • Figure 1: Definition of low/mid/high MHI groups, by monthly household income and city tier
  2. Executive Summary

    • Key takeaways
    • Market overview
    • Usage rate for tech is high and will continue to develop after COVID-19
    • Key winning segments
    • Who’s innovating
    • Technology innovation: medical grade and non-invasive functions emerge
    • Functional innovation: mental treatment for physical health issues
    • Service innovations: VR technology is expanding into diversified service applications
    • Marketing innovation: cross category collaboration
    • The consumers
    • Most are confident about their current health status
      • Figure 2: Self-evaluation of health, China, December 2020
    • Strong eagerness to try new products despite low usage
      • Figure 3: Health tech usage, China, December 2020
    • Sleep quality and weight tracking most desired
      • Figure 4: Health app functions, China, December 2020
    • Inaccuracy, complexity and privacy leaks are top concerns
      • Figure 5: Concerns about health tech, China, December 2020
    • Boosting the effectiveness of health apps lies in data sharing
      • Figure 6: Data sharing, China, December 2020
      • Figure 7: Attitude towards health tech effectiveness, China, December 2020
    • Highly-educated consumers show safety concerns about at-home fitness equipment
      • Figure 8: Attitude towards the safety of fitness equipment, by selected education, China, December 2020
    • What we think
  3. Issues and Insights

    • Decoding consumer demand for “practical functions”
    • The facts
    • The implications
      • Figure 9: iDDNA Diet program by Suisse Life Science Group, Switzerland, 2018
      • Figure 10: Omron healthcare’s VitalSight and Toothpic’s photo-based dental app, US, 2021
    • Growing need for data simplification
    • The facts
    • The implications
      • Figure 11: Halo wristband and Moodbeam One wearable, US and UK, 2019-20
    • Strengthening the trendiness of health tech products
    • The facts
    • The implications
      • Figure 12: Health tech products that integrate well-designed appearance and functional effectiveness, China, 2020
      • Figure 13: The “WeRun” feature on WeChat, China, 2017
  4. The Market – What You Need to Know

    • Usage rate for tech is high and will continue to develop after COVID-19
    • Fitness apps can drive new users by improving safety and highlighting their own advantages
    • Direct-to-consumer (DTC) gene tests become more affordable
    • Online healthcare shifting from reactive care to health sensitive users
    • Future opportunities
  5. Market Overview

    • Usage rate for tech is high and will continue to develop after COVID-19
      • Figure 14: Monthly spending changes on technology and communication products (a), China, March-November 2020
    • Highlights of winning segments
    • Wellbeing apps show promise in lower tier markets
    • Fitness apps are hot segments to drive consumer growth
    • Direct-to-consumer (DTC) gene testing becomes more affordable and accessible
    • Online healthcare shifting from reactive care to health sensitive users
    • Future opportunities
    • Better accuracy for personalised health service lies in considering multiple health factors
      • Figure 15: InsideTracker, US, 2017
    • Directing personal health data to the right persons
  6. Who’s Innovating?

    • Technological innovation
    • At-home smart fitness at the forefront
      • Figure 16: Huami’s Amazfit Home Studio, China, January 2020
    • Wearable devices entering medical-grade health tracking to demonstrate better safety
      • Figure 17: OPPO Watch ECG and BioButton, China and US, 2020-21
    • Non-invasive health technologies get popular at CES 2020
      • Figure 18: Non-invasive health technology devices presented at CES, US, 2020
    • Predictive technology to recognise signs of health issue before it occurs
      • Figure 19: CarePredict Tempo™ Series 3 smart wearable wristband, US, 2019
    • Functional innovation
    • Helping with better eye health and sleep quality
      • Figure 20: OPPO ColorOS7 and Bose Sleepbuds II, China and UK, 2020
    • Mental treatment for physical health issues
      • Figure 21: Headspace’s meditation for weight loss program, US, 2021
    • Service innovation
    • VR technology is expanding into diversified service applications
    • Virtual group activities add excitement to home based workouts
      • Figure 22: Bike Exchange – Where the World Rides series, 2020
    • Marketing Innovation
    • Cross category collaboration
      • Figure 23: Short video campaign of Yili and Xiaomi’s collaboration plans, China, December 2020
  7. The Consumer – What You Need to Know

    • Strong eagerness to try despite low usage
    • Middle-aged look for prevention while young people look for fun features
    • Inaccuracy, complexity and privacy leaks are top concerns
    • Boosting the effectiveness of health apps lies in data sharing
    • Highly-educated consumers show safety concerns about at-home fitness equipment
  8. Self-evaluation of Health

    • Most are confident about their current health status
      • Figure 24: Self-evaluation of health, China, December 2020
    • Better-educated consumers are more confident – physical health in particular
      • Figure 25: Self-evaluation of health, by education, China, December 2020
  9. Health Tech Usage

    • Strong eagerness to try dedicated devices and services though usage is low
      • Figure 26: Health tech usage, China, December 2020
    • Personalised DNA programs, diet management and mental health apps are most attractive
      • Figure 27: Analysis of current health tech ownership and interest in owning, China, December 2020
    • Opportunity areas lie with lower tier city consumers
      • Figure 28: Select health tech usage (I don’t own one but interested in buying/downloading), by city tier, China, December 2020
    • Middle-aged hold strong desire for prevention while young people look for gamified features in devices
      • Figure 29: Select health tech usage (I don’t own one but interested in buying/downloading), by age, China, December 2020
    • Demand for mental health apps increases when physical health becomes worse
      • Figure 30: Active usage and future interest in downloading apps related to mental wellness, by self-evaluation of physical health, China, December 2020
  10. Health App Functions

    • Sleep quality and weight tracking most desired
      • Figure 31: Health app functions, China, December 2020
      • Figure 32: Health app functions – TURF analysis, China, December 2020
    • Desired health app functions are associated with health goals at different ages
      • Figure 33: Selected health app function, by age, China, December 2020
  11. Concerns About Health Tech

    • Inaccuracy, complexity and privacy leaks are top concerns
      • Figure 34: Concerns about health tech, China, December 2020
    • Parents pay attention to product appearance
      • Figure 35: Concerns about health tech (the product appearance is not good-looking), by family structure, China, December 2020
    • Looking for adequate guidance in menstrual cycle, cold and fever tracking
      • Figure 36: Concerns about health tech (inadequate guidance for usage), by selected health app functions, China, December 2020
  12. Data Sharing

    • High willingness in sharing health data
      • Figure 37: Data sharing, China, December 2020
    • Responding to different needs from defined age groups
      • Figure 38: Selected data sharing, by age, China, December 2020
    • Fascia gun, game console and DNA health program seekers want to share data with fitness coaches
      • Figure 39: Data sharing with fitness coach, by interest in buying selected health tech, China, December 2020
  13. Attitudes Towards Health Tech

    • What makes a health app “effective”?
      • Figure 40: Attitude towards health tech effectiveness, China, December 2020
    • What makes a health tech product “trendy”?
      • Figure 41: Attitude towards the trendiness of health tech products, by consumers who would like to share personal health data with social media, China, December 2020
      • Figure 42: Attitude towards the trendiness of health tech products, by attitudes towards health tech product appearance and popular health tech functionalities, China, December 2020
    • Highly-educated consumers show safety concerns about at-home fitness equipment
      • Figure 43: Attitude towards the safety of fitness equipment, by selected education, China, December 2020
      • Figure 44: Apple’s Fitness+, US, 2020
    • Health-confident consumers want simplified health data
      • Figure 45: Attitude towards information provided by health tech, by consumers who rate their physical and mental health to have improved, China, December 2020
  14. Meet the Mintropolitans

    • More interest in trying DNA-based personalised health programs and fascia guns
      • Figure 46: Selected health tech usage (I don’t own one, but interested in buying/downloading), by consumer classification, China, December 2020
    • Stronger willingness to share data with professional health experts and brands
      • Figure 47: Data sharing, by consumer classification, China, December 2020
    • Stronger needs for recording stress and anxiety levels in health apps
      • Figure 48: Health app function, by consumer classification, China, December 2020
  15. Appendix – Methodology and Abbreviations

    • Methodology
    • Abbreviations

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