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- Holidays and Vacations /
- China Holiday Trends Report 2024
China Holiday Trends Report 2024
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Travel demand is shifting towards cultural experiences and social connections. In a competitive market with strong supply and demand, destinations should focus on addressing travellers’ appetite for learning. By presenting traditional culture through modern narratives and relatable, everyday contexts, destinations can establish unique local identities that resonate with a broad audience.
Tina Cheng, Research Analyst
This Report focuses on the leisure travel market, including both domestic and outbound travel. Business travel is beyond the scope of this Report. The consumer research covers participation in holidays, future holiday plans, interest in different types of trips, motivations for leisure travel, preferred local attractions, travel product sales channels and perceptions of specific platforms. Please see the Databook for more details.
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