Expert Insights from a Mintel Analyst
This report, written by Shannon Liu, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the holiday industry and add expert context to the numbers.
Consumers are seeking novel and enriching experiences that offer excellent value for money. Holiday offerings that can emphasise sustainable education and deeply integrate unique local culture and natural resources are of great interest to high-spending power consumer groups, such as multi-child families.
Shannon Liu
Senior Research Analyst, Travel and Leisure
Collapse All
-
Executive Summary
- Key issues covered in this Report
- The market
- The consumer
- Graph 1: travel participation in the last 12 months and next 12 months participation interest, 2023
- Graph 2: travel companion during a leisure trip in the last 12 months, 2023
- Graph 3: budget for leisure travels in the next 12 months, 2023
- Graph 4: grassroots promotion/catalyst channel, 2023
- Graph 5: factors of choosing a holiday product, 2023
- Graph 6: factors of choosing outbound travel destinations, 2023
- Issues and insights
- What we think
-
The market
- Market overview
- Graph 7: the trend of consumer holiday spending , Mar 2020 – Oct 2023
- Graph 8: domestic travel revenue in the three quarters, 2019-23
- Graph 9: domestic travel volume in the first three quarters, 2019-23
- Graph 10: average per-capita spending in domestic travelling in the first half year, 2019-23
- Graph 11: average per-capita spending in domestic travelling in the first three quarters, 2019-23
- Graph 12: participation rate in long-haul leisure trips, 2020-23
- Graph 13: recovery ratio vs 2019 – traveller volume and revenue during public holidays, 2021-23
- Graph 14: share of off-season traveller volume and revenue – the first-half year, 2019-23
- Graph 15: participation rate in outbound leisure trips, 2020-23
- Graph 16: travel participation rate vs future intention, 2023
- Graph 17: proportion of domestic consumers received in the first half year, 2023
- Graph 18: domestic tourist distribution for outbound travel in different cities/provinces in the first half year, 2023
- Marketing activities
- Market highlights
-
The consumer
- Travel participation
- Graph 19: travel participation rate in the past 12 months of different trips, 2020-23
- Graph 20: travel participation in the last 12 months and next 12 months participation interest, 2023
- Graph 21: total participation rate of domestic/outbound leisure travel, by selected consumer groups, 2023
- Graph 22: total participation rate of domestic/outbound leisure travel, by city tier, 2023
- Graph 23: total participation rate of domestic/outbound leisure travel, by age, 2023
- Travel companion
- Graph 24: travel companion during a leisure trip in the last 12 months, 2023
- Graph 25: travel companion during a leisure trip in the last 12 months, by age, 2023
- Graph 26: travel companion during a leisure trip in the last 12 months, by selected consumer group,2023
- Graph 27: travel companion during a leisure trip in the last 12 months, by travel type participated, 2023
- Holiday budget
- Graph 28: budget for leisure travel in the next 12 months, by household income, 2023
- Graph 29: budget for leisure travels in the next 12 months, 2023
- Graph 30: budget for leisure travel in the next 12 months, by age, 2023
- Graph 31: budget for leisure travel in the next 12 months, by city tiers, 2023
- Graph 32: budget for leisure travel in the next 12 months, by selected travel types have participated last year, 2023
- Graph 33: profile picture of consumers, by holiday budget, 2023
- Graph 34: holiday destination preferences, by holiday budget, 2023
- Graph 35: source of inspiration and preferred holiday experiences, by holiday budget, 2023
- Source of travel inspiration
- Graph 36: grassroots promotion/catalyst channel, 2023
- Graph 37: grass-roots promotion/catalyst channel, by age, 2023
- Graph 38: grassroots promotion/catalyst channel, by selected travel types, 2023
- Factors of choosing a holiday product
- Graph 39: factors of choosing a holiday product, 2023
- Graph 40: factors of choosing a holiday product – very important, by selected consumer group, 2023
- Graph 41: factors of choosing a holiday product – very important, by age, 2023
- Graph 42: factors of choosing a holiday product – very important, by source of travel inspiration, 2023
- Graph 43: factors of choosing a holiday product – very important, by travel types have participated last year, 2023
- Outbound travel destinations of interest
- Graph 44: visiting interest of outbound travel destinations in the next 12 months, 2023
- Graph 45: visiting interest of selected outbound travel destinations in the next 12 months, by age, 2023
- Graph 46: visiting interest of outbound travel destinations in the next 12 months, by selected consumer group, 2023
- Graph 47: attractive features of outbound destinations, 2023
- Choice factors in outbound travel destinations
- Graph 48: factors of choosing outbound travel destinations, 2023
- Graph 49: factors of choosing outbound travel destinations – very important, by selected consumer group, 2023
-
issues and insights
- Tourism + sustainability education – a winning combination for environment-conscious family consumers with kids
- Deeply integrate local cultural and natural resources to create unique holiday experiences
- Partnering with sports/outdoor brands and clubs to precisely reach adventure travel enthusiasts
-
Appendix – methodology and abbreviations
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
- Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
- Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
- Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
- Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
Below is a generic PDF sample report. Understand what you are buying.
Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
£ 3,695 (Excl.Tax)
-
Download today with instant access
Pay via credit card or purchase order
-
Multiple formats provided
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
-
Interactive databook included
Focus on the data that matters most to you with a customisable databook avaliable on our platform
-
Save up to 20% when you purchase multiple reports
Discount is applied directly at checkout
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Ben Zeidler, Director - Research and Analytics, Tenth Wave
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, VML
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Virginia Harvey, Secondary Research Manager, Epsilon
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Alana Gavin, VP Research and Insights, Jackman
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
