In an era dominated by mobile devices, home entertainment technology continues to provide value in enabling immersive, shared experiences and satisfying people’s longing for companionship.
Toby Xu, Research Analyst, Technology and Media, China
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Executive Summary
- Key issues covered in this Report
- The market
- The consumer
- Graph 1: usage frequency of home entertainment equipment, 2023
- Graph 2: reasons for purchasing/upgrading home entertainment equipment, 2023
- Graph 3: usage scenarios of home entertainment equipment, 2023
- Graph 4: purposes of using home entertainment equipment for audio/video activities, 2023
- Graph 5: consumer behaviours regarding home entertainment equipment, 2023
- Graph 6: attitudes towards home entertainment, 2023
- Issues and insights
- What we think
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The market
- Market overview
- Graph 7: smart TV shipments, 2018-22
- Graph 8: projector shipments, 2018-22
- Market factors
- Graph 9: digital content spending, 2021-23
- Market highlights
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The consumer
- Usage frequency of home entertainment equipment
- Graph 10: Usage frequency of home entertainment equipment, 2023
- Graph 11: active usage among owners of specific home entertainment equipment, 2023
- Graph 12: ownership of home entertainment equipment, by city tier, 2023
- Graph 13: active usage among owners of specific home entertainment equipment aged 18-29, 2023
- Graph 14: active usage among owners of specific home entertainment equipment aged 30-39, 2023
- Reasons for purchasing/replacing home entertainment equipment
- Graph 15: reasons for purchasing/upgrading home entertainment equipment, 2023
- Graph 16: reasons for purchasing/upgrading projectors, high-frequency users vs non-high-frequency users, 2023
- Graph 17: reasons for purchasing/upgrading game consoles, high-frequency users vs non-high-frequency users, 2023
- Graph 18: reasons for purchasing/upgrading entertainment equipment – for better entertainment experiences (a), by gender, 2023
- Graph 19: repertoire analysis of reasons for purchasing/upgrading home entertainment equipment, 2023
- Usage scenarios of home entertainment equipment
- Graph 20: usage scenarios of home entertainment equipment, 2023
- Graph 21: usage scenarios of home entertainment equipment, by gender, 2023
- Graph 22: usage scenarios of home entertainment equipment, smart TV owners vs projector owners, 2023
- Purposes of using home entertainment equipment for audio/video activities
- Graph 23: purposes of using home entertainment equipment for audio/video activities, 2023
- Graph 24: purposes of using home entertainment equipment for audio/video activities, by gender, 2023
- Graph 25: purposes of using home entertainment equipment, by gaming scenarios, 2023
- Graph 26: purposes of using home entertainment equipment for audio/video activities, by family structure, 2023
- Graph 27: purposes of using home entertainment equipment for audio/video activities, by attitudes towards home entertainment, 2023
- Graph 28: purposes of using home entertainment equipment for audio/video activities, by attitudes towards home entertainment, 2023
- Behaviours regarding home entertainment equipment
- Graph 29: obtaining/sharing information about home entertainment equipment, 2023
- Graph 30: use behaviours of home entertainment equipment, 2023
- Graph 31: purchasing content/services/products through/for home entertainment equipment, 2023
- Graph 32: use behaviours regarding home entertainment equipment, by age, 2023
- Graph 33: obtaining/sharing information about home entertainment equipment, project owners vs total, 2023
- Graph 34: purchasing content/services/products through/for home entertainment equipment, projector owners vs total, 2023
- Attitudes towards home entertainment
- Graph 35: attitudes towards home entertainment, 2023
- Graph 36: attitudes towards home entertainment, 2023
- Graph 37: attitudes towards home entertainment, 2023
- Graph 38: attitudes towards home entertainment, 2023
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Issues and Insights
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Appendix – methodology and abbreviations
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