Hotels in China need to shift their focus from solely functional consumption to experiential consumption, aligning with the evolving habits of consumers. The opportunity lies in developing personalised services powered by intelligence and creating multifunctional spaces to offer not only accommodation but a lifestyle experience.
Shannon Liu, Senior Research Analyst, Travel and Leisure, China
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Executive Summary
- Key issues covered in this Report
- The market
- Graph 1: total rooms revenue (RMB billion), by segments, China, 2017-23 (est)
- Graph 2: total number of hotels, by segments, China, 2017-23 (est)
- Companies and brands
- The consumer
- Graph 3: usage of different accommodations during various types of trips in the last 12 months, 2023
- Graph 4: reservation channels for leisure trips in the past 12 months, 2022 and 2023
- Graph 5: usage of hotel brands in the last 12 months, 2023
- Graph 6: hotel brand perceptions, 2023
- Graph 7: consideration factors when choosing an accommodation during travels, 2023
- Graph 8: interested hotel innovations, 2023
- Issues and insights
- What we think
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The market
- Market size and forecast
- Graph 9: total number of hotels and room revenue, China, 2017-23 (est)
- Market segmentation
- Graph 10: total number of hotels, by segments, China, 2017-23 (est)
- Graph 11: total rooms revenue (RMB billion), by segments, China, 2017-23 (est)
- Graph 12: segment share by total number of hotels, 2017-23 (est)
- Graph 13: segment share by total rooms, 2017-23 (est)
- Market factors
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Companies and brands
- Market share
- Marketing activities
- Market highlights
- The rising of lifestyle hotels in China
- Expand the hotel’s retail landscape
- ESG practices in the hotel industry
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The consumer
- Travel accommodations
- Graph 14: usage of different accommodations during various types of trips in the last 12 months, 2023
- Graph 15: usage of different accommodations during domestic leisure travel in the last 12 months, by age, 2023
- Graph 16: usage of different accommodations during outbound leisure travel in the last 12 months, by age, 2023
- Graph 17: usage of different accommodations during domestic leisure travel in the last 12 months, by selected demographic, 2023
- Graph 18: usage of different accommodations during outbound leisure travel in the last 12 months, by selected demographic, 2023
- Reservation channel
- Graph 19: reservation channels for leisure trips in the past 12 months, 2022 and 2023
- Graph 20: [no title]
- Graph 21: reservation channels, by traveller types, 2023
- Graph 22: reservation channels, by accommodation stayed during domestic leisure trips in the last 12 months, 2023
- Graph 23: reservation channels, by accommodation stayed during outbound leisure trips in the last 12 months, 2023
- Usage of hotel brands
- Graph 24: usage of hotel brands in the last 12 months, 2023
- Graph 25: usage of hotel brands in the last 12 months, by age, 2023
- Graph 26: usage of hotel brands in the last 12 months, by monthly household income, 2023
- Graph 27: usage of selected accommodations during domestic leisure travel in the last 12 months, by hotel brands stayed, 2023
- Graph 28: reservation channels for leisure trips in the past 12 months, by hotel brands stayed, 2023
- Consideration factors
- Graph 29: consideration factors when choosing an accommodation during travels, 2023
- Graph 30: consideration factors (rank first) when choosing an accommodation, by income, 2023
- Graph 31: consideration factors (rank first) when choosing an accommodation, by age, 2023
- Graph 32: any selected, by hotel brand users, 2023
- Perception of hotel brands
- Graph 33: hotel brand perceptions, 2023
- Graph 34: perception gaps between each brand’s users and non-users, 2023
- Graph 35: the net number of attributes recognised for hotel brands, by age, 2023
- Hotel innovation direction
- Graph 36: interested hotel innovations, 2023
- Graph 37: interested hotel innovations, by living conditions, 2023
- Graph 38: interested hotel innovations, by accommodation stayed, 2023
- Graph 39: [no title]
- Graph 40: [no title]
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Issues and insights
- Maximise customisation and personalisation via intelligent facilities and services
- Luxury hotels to establish distinctive competitive edges by attracting sports lovers with cross-industry alliances
- Target the younger generation by introducing entertainment-themed properties
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APPENDIX – METHODOLOGY AND ABBREVIATIONS
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