“With the continuous advancement of local companies in product innovation, more and more consumer needs are being met by new products. Technological innovation in household cleaning appliances will always be the main driving force of the market. Localised innovation will be an important success factor for enterprises.”
– Jenny Li, Head of Reports, China
This Report will look at the following areas:
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
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This report looks at the following areas:This Report explores the latest trends in Gen Z consumers' technology usage habits, includingGen Z's demand for technology products/electronicsGen Z's loyalty to...
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This report looks at the following areas:Ownership of smartphones and wearables by brandSmartphone purchase costConsumer satisfaction with smartphone brands and their featuresUser perception of brand images of their...
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This report looks at the following areas: The current market landscape of major home appliance categories Key factors affecting industrial development and consumer demand (macroeconomic conditions, demographic changes,...
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This report looks at the following areas:Tracking ownership and purchase interest across kitchen appliance categoriesFactors consumers consider when purchasing kitchen appliancesKitchen appliance purchasing behaviourOffline and online purchase channels...
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The consumer electronics industry is in a period of recovery and adjustment. Faced with intense competition on price and functionality, technology brands should adapt their strategies to centre...
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Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
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