2021
0
China Ice Cream Market Report 2021
2021-07-07T04:18:07+01:00
OX1049645
3695
140084
[{"name":"Ice Cream","url":"https:\/\/store.mintel.com\/industries\/food\/desserts\/ice-cream"}]
Report
en_GB
“Packaged ice cream benefits from rising in-home consumption after the COVID-19 outbreak, aided by growing product availability from online and New Retail channels. Various consumption occasions beyond chilling out indicate…

China Ice Cream Market Report 2021

£ 3,695 (Excl.Tax)

Report Summary

“Packaged ice cream benefits from rising in-home consumption after the COVID-19 outbreak, aided by growing product availability from online and New Retail channels. Various consumption occasions beyond chilling out indicate the opportunity to strengthen the role of ice cream as an in-home snack and comfort food to break the seasonal limit on consumption. Plant-based and better-for-you options may help brands further expand their audience to health-conscious consumers.”

– Roolee Lu, Senior Research Analyst

This report will look at the following areas:

  • Future market outlook and growth prospects in the next five years
  • Latest new product trends and growth opportunities
  • Changes in product penetration and consumption occasions  
  • Shift in purchase journey after COVID-19 and implications on channel choices
  • Desired attributes and attitudes towards product innovation

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Covered in this Report
          • Excluded
            • Definition
            • Executive Summary

                • The market
                  • Figure 1: Best-and worst-case forecast of total value sales of ice cream, China, 2015-2025
                  • Figure 2: Best-and worst-case forecast of total retail volume sales of ice cream, China, 2015-2025
                • Companies and brands
                  • Leading players are facing competition from emerging and smaller brands
                    • Figure 3: Leading ice cream companies, by value share, 2019-2020
                  • Clean label products are on the rise while plant-based options appear in the market
                    • The consumer
                      • Further increased penetration of both packaged and freshly-made ice cream
                        • Figure 4: Ice cream consumption, 2021
                      • Growing demand for ice cream as after meal dessert and comfort food
                        • Figure 5: Consumption occasion, 2017 vs 2021
                      • O2O retailers have seen fast growing popularity with elevated convenience
                        • Figure 6: Purchase channel, 2021
                      • Consumers in agreement on milky and sophisticated ice cream
                        • Figure 7: Ice cream preference – select items, 2021
                      • Opportunities in products with touchpoints on naturalness
                        • Figure 8: Desired attributes, 2021
                      • Utilise plant-based and healthy options to expand the audience
                        • Figure 9: Consumption interest, 2021
                      • What we think
                      • Issues and Insights

                        • Strengthen the snack feature to break seasonal limits
                          • The facts
                            • The implications
                              • Figure 10: Häagen-Dazs x Secret Cinema “Secret Sofa”, UK, 2020
                              • Figure 11: Chicecream’s Gao, China, 2021
                            • Take advantage of New Retail to provide timely indulgence with elevated convenience
                              • The facts
                                • The implications
                                  • Figure 12: Product examples of ice creams cobranded with Hema, China, 2020-2021
                                • Plant-based options offer balance between health and indulgence
                                  • The facts
                                    • The implications
                                      • Figure 13: Product examples of plant-based ice creams, Czech Republic, Slovakia and Germany, 2021
                                  • The Market – Market Size and Forecast

                                    • Ice cream has witnessed increased demand after the COVID-19 outbreak
                                      • Figure 14: Best-and worst-case forecast of total value sales of ice cream, China, 2015-2025
                                      • Figure 15: Best-and worst-case forecast of total retail volume sales of ice cream, China, 2015-2025
                                  • Market Factors

                                    • Shift to in-home occasions after COVID-19
                                      • Figure 16: Change in spending on in-home food and eating out – spent more, 2020-2021
                                    • Wide spread emotional issues raise the demand for comfort foods
                                      • Figure 17: Emotional issues, 2021
                                    • Standardisation in cold chain transportation
                                    • Key Players – Market Share

                                      • The market structure of leading players remains stable…
                                        • Figure 18: Leading ice cream companies, by value share, 2019-2020
                                        • Figure 19: Leading ice cream companies, by volume share, 2019-2020
                                      • …but they face competition from emerging and smaller brands
                                        • Figure 20: Examples of ice cream from convenience stores on Xiaohongshu, China, 2021
                                    • Marketing Activities

                                      • Utilise crossovers to excite consumers and encourage consumption
                                        • Figure 21: Product examples of cobranded ice creams, China, 2020-2021
                                      • Capitalising on young generations with celebrity endorsements
                                        • Figure 22: Celebrity endorsements for Deluxe and Magnum, China, 2021
                                      • Borrow haloes from star products
                                        • Figure 23: Product examples of ice creams from brand extensions, China and UK, 2020-2021
                                      • Create resonance with consumers via nostalgia marketing
                                        • Figure 24: Su He Shan x Qu Yi Xian Five-year College Entrance Examination & Three-year Practice fresh milk and mango flavour ice cream, China, 2021
                                        • Figure 25: Product examples of ice creams with childhood flavours, China, 2020-2021
                                    • New Product Trends

                                      • Clean label and ethical products are on the rise
                                        • Figure 26: Top claims of new ice cream product launches, China, 2016-2020
                                        • Figure 27: Product examples of ice creams with natural claims, China, 2020
                                        • Figure 28: Product examples of ice creams with ethical claims, China, 2020-2021
                                      • Plant-based ice cream has growing presence
                                        • Figure 29: New products launches in ice cream, by subcategory, China, 2016-2020
                                        • Figure 30: Product examples of vegan and plant-based ice creams, China, 2020-2021
                                      • Cultural appearance under the trend of eating with eyes
                                        • Figure 31: Product examples of cultural and creative ice creams, China, 2021
                                      • Expand ice cream audience to dogs
                                        • Figure 32: Product examples of ice cream for dogs, US, 2021
                                    • The Consumer – Ice Cream Consumption

                                      • Increased user penetration across different product types
                                        • Figure 33: Ice cream consumption, 2021
                                        • Figure 34: Change in ice cream consumption, 2017 vs 2021
                                      • Freshly-made ice cream benefits from increased availability
                                          • Figure 35: Freshly-made ice creams from tea houses, China, 2020-2021
                                        • Consumers in their late 20s and with mid-to-high income are the key audience
                                            • Figure 36: Ice cream consumption, by gender, 2021
                                        • Consumption Occasion

                                          • Strengthened role of ice cream as in-home snack
                                            • Figure 37: Consumption occasion, 2017 vs 2021
                                            • Figure 38: Ben & Jerry’s Netflix Original Flavors, US, 2020
                                          • Having ice cream after meals becomes a ritual
                                            • Figure 39: Repertoire analysis of purchase channel, by select consumption occasion, 2021
                                          • Growing demand for ice cream in mood lifting
                                          • Purchase Channel

                                            • Offline channels still dominate ice cream purchase
                                              • Figure 40: Purchase channel, 2021
                                            • New Retail channels see growing importance
                                              • Figure 41: Purchase channel – select items, by age, 2021
                                              • Figure 42: Purchase channel – select items, 2020 vs 2021
                                              • Figure 43: Purchase channel – select items, by city tier, 2020 vs 2021
                                            • Increase channel coverage to reach more consumers
                                              • Figure 44: Repertoire analysis of purchase channel, by age and monthly personal income, 2021
                                          • Ice Cream Preference

                                            • Consumers have polarised preference towards flavour
                                              • Figure 45: Ice cream preference – select items, by age, 2021
                                            • Milky and sophisticated ice cream with standard serving size is the mass demand
                                              • Figure 46: Ice cream preference – select items, 2021
                                            • Emerging brands are more accepted by mature ice cream consumers
                                              • Figure 47: Ice cream preference – select items, by gender and age, 2021
                                          • Desired Attributes

                                            • Rich texture should be a key NPD direction
                                              • Figure 48: Desired attributes, 2021
                                              • Figure 49: A-Chino Brown Sugar Boba Flavoured Ice Cream, China, 2020
                                            • Female consumers want “minus” options
                                              • Figure 50: Desired attributes – select items, by gender, 2021
                                              • Figure 51: Desired attributes – TURF analysis, 2021
                                            • Naturalness is a notable message in product communication
                                              • Figure 52: New ice cream product launches, by claim category, China, 2016-2020
                                          • Consumption Interest

                                            • Ice cream with fruit pieces attracts most interest
                                              • Figure 53: Consumption interest, 2021
                                            • Dessert and snack elements can excite consumers
                                              • Figure 54: Consumption interest – interested in having again or trying, 2021
                                              • Figure 55: ‘Make My Magnum’ kits, UK, 2020
                                            • Low availability doesn’t dampen consumption interest in healthy and plant-based options
                                              • Figure 56: Consumption interest – have not tried but interested in trying, 2021
                                          • Appendix – Market Size and Forecast

                                              • Figure 57: Total retail value sales and forecast of ice cream, China, 2015-2025
                                              • Figure 58: Total retail volume sales and forecast of ice cream, China, 2015-2025
                                          • Appendix – Methodology and Abbreviations

                                            • Methodology
                                              • Abbreviations

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