Amid weak demand, the instant food industry must actively innovate to address challenges. Through innovation in product, technology and marketing, companies can develop more appealing products, improve brand competitiveness and achieve sustainable development.
Daisy Li, Associate Director, China Insights
This Report looks at consumers’ perceptions, products purchases, consumption habits and opinions regarding instant foods.
Market size analysis includes instant noodles and self-heating foods. Instant noodles include add-hot-water noodles, cook-over-the-hob noodles, dry instant noodles and instant rice noodles or vermicelli. Self-heating foods include self-heating hotpots and self-heating rice. The market forecast includes instant noodles.
Excluded
This Report does not include ready meals.
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