2021
0
China Instant Foods Market Report 2021
2021-05-01T04:17:48+01:00
OX1047771
3695
137508
[{"name":"Convenience Foods","url":"https:\/\/store.mintel.com\/industries\/food\/convenience-foods"}]
Report
en_GB
“Instant noodles are no longer the last resort for satisfying hunger. Product upgrades thanks to technological improvements help instant noodles cast aside the negative image of being low in nutrition…

China Instant Foods Market Report 2021

£ 3,695 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the China Instant Foods market, including the behaviours, preferences and habits of the consumer.

The COVID-19 pandemic has caused a boost to the instant food market in China, with product innovations improving the previously negative associations with instant foods to overcome consumption barriers. Economic uncertainty throughout the pandemic and changes to working from home has seen many people shifting towards more affordable options. Retail value sales grew by 10.5% in 2020, with volume growing by 6.2%.

Innovations into self-heating technology elevated the convenience of many instant food products, justifying brand premiumisation and increasing interest in the market. Brands have also removed many negative ingredients and created more varieties to help meet the diverse demands of consumers.

This report covers the current state of the instant food market in china, as well as it’s future recovery and potential as the pandemic ends. Further brand innovation and focus on health and wellbeing could improve consumer perception and drive premiumisation. Healthier ingredients and sustainable packaging could also help improve customer perception of on-the-go instant meals.

Read on to discover more details or take a look at all of our China Food and Foodservice market research.

Quickly understand

  • Positioning instant noodles as main meal solutions with upgraded ingredients..
  • Introducing regional flavours to self-heating hotpot.
  • Restore exotic and regional cuisines from noodle types.

Covered in this report

Product Types: Instant noodles, prepared meals, meal kits, sandwiches, wraps, pizzas, pastry dishes, salads, instant pasta, instant rice.

Brand: Ramen Talk, Nissin Cup Noodle, Kaixiaozao, Soup Daren, Baman Food, Liangchengmei, Tingyi Holdings, Uni-President Enterprises, Jinmailang Food, Baixiang Food, Nongshim, Masterkong, Unif Imperial, Hai Di Lao, KFC, Myojo, Acecook, Minika, Mug Shot, A Kuan, Zi Hai Guo.

Expert analysis from a specialist in the field

Written by Roolee Lu, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Instant noodles are no longer the last resort for satisfying hunger. Product upgrades thanks to technological improvements help instant noodles cast aside the negative image of being low in nutrition and overcome consumption barriers. Updated perceptions of instant foods will grant them more important roles in satisfying consumers’ diversified dietary demands beyond convenience, and also make them ideal formats for foodservice brands to provide ‘boundaryless dining’.

Roolee Lu
Research Analyst

Table of Contents

  1. Overview

    • What you need to know
    • Covered in this report
    • Excluded
    • Definition
  2. Executive Summary

    • The market
      • Figure 1: Total retail value sales and forecast of instant noodles, China, 2015-25
      • Figure 2: Instant foods value market share, by segment, China, 2018-20
    • Companies and brands
    • Robust product innovation helps emerging brands challenge market leaders
      • Figure 3: Leading companies of instant noodles, by value share, 2019-20
    • A rebound in NPD in 2020 focusing on health
    • The consumer
    • Stable penetration and increased consumption during the “next normal”
      • Figure 4: Consumption frequency, January 2021
    • Self-heating technology further drives price tolerance with elevated convenience
      • Figure 5: Price preference, January 2021
    • Revamping image of instant noodles will help redefine their role
      • Figure 6: Perception of instant noodles – select items, November 2016 and January 2021
    • Upgrades on soup base and ingredients best drive premiumisation
      • Figure 7: Interest in premium features, January 2021
    • Consumers welcome exotic and regional noodle options
      • Figure 8: Noodle preference, January 2021
    • Extend flavour offerings to satisfy consumers’ diversified interest
      • Figure 9: Flavour interest in self-heating hotpot, January 2021
    • What we think
  3. Issues and Insights

    • Positioning instant noodles as main meal solutions with upgraded ingredients
    • The facts
    • The implications
      • Figure 10: Ramen Talk’s ingredient sachets, China, 2021
      • Figure 11: Nissin Cup Noodle Pro, Japan, 2021
    • Introducing regional flavours to self-heating hotpot
    • The facts
    • The implications
      • Figure 12: Kaixiaozao Double-flavour Hotpot, China, 2021
      • Figure 13: Soup Daren Jiweiguan series, China, 2021
    • Restore exotic and regional cuisines from noodle types
    • The facts
    • The implications
      • Figure 14: Baman Rice Noodles, China, 2021
      • Figure 15: Liangmeicheng Instant Liangpi and Biangbiang Noodles, China, 2021
  4. The Market – What You Need to Know

    • Accelerated sales growth of instant noodles in 2020
    • Self-heating foods continue to heat up
  5. Market Size, Segmentation and Forecast

    • The COVID-19 outbreak accelerates sales of instant noodles
      • Figure 16: Total retail value sales and forecast of instant noodles, China, 2015-25
    • Self-heating foods get even hotter
      • Figure 17: Total retail value sales of self-heating foods, China, 2018-20
      • Figure 18: Instant Foods value market share, by segment, China, 2018-20
  6. Market Factors

    • Increased at-home time results in demand growth for meal solutions
      • Figure 19: Change in spending on in-home food and eating out, February 2020 to March 2021
      • Figure 20: Changes to consumption after COVID-19, May 2020
    • Attention to nutrition information will facilitate product innovation beyond convenience
      • Figure 21: Food purchase and consumption behaviour, January 2021
      • Figure 22: Important nutrition information, August 2020
    • New information channels help popularise regional cuisines
      • Figure 23: Examples of regional flavoured instant noodles on Douyin
    • Technological improvements bring all-around upgrades
    • Improved product image of instant noodles drives consumption
  7. Key Players – What You Need to Know

    • Active innovation helps emerging brands become market challengers
    • Rebound in NPD moves beyond convenience
  8. Market Share

    • Leading players secure their share with diversified product portfolios
      • Figure 24: Leading companies of instant noodles, by value share, 2019-20
      • Figure 25: Leading companies of instant noodles, by volume share, 2019-20
    • Emerging brands challenge market leaders through active innovation
  9. Competitive Strategies

    • Expand young consumers through sponsorships and collaborations
      • Figure 26: MasterKong Red Braised Beef Instant Noodles and the variety show I Can I BB, China, 2020
      • Figure 27: Ramen Talk X Wutiaoren sleepless instant ramen, China, 2020
    • Target at-home cooking occasions
      • Figure 28: Product examples of cooked instant noodles, China, 2020
    • Foodservice brands utilise instant foods as ideal formats to enter retail
      • Figure 29: Product examples of Haidilao’s instant noodles and rice, China, 2020
      • Figure 30: KFC KAIFENGCAI product series, China, 2020
    • Strengthen healthy image through sports marketing
      • Figure 31: MasterKong X China Winter Sports, China, 2021
  10. Who’s Innovating?

    • Innovation trend overview
      • Figure 32: New products launches in meals and meal centers, by subcategory, China, 2016-20
      • Figure 33: Average nutritional value of new instant noodle product launches, China, 2016-20
      • Figure 34: Top claims on new instant noodle product launches, China, 2016-20
    • Instant noodles with health haloes
      • Figure 35: Product examples of low carb instant noodles, Japan, 2020-21
      • Figure 36: Product examples of instant noodles with functional claim, Japan, UK and Hong Kong, China, 2019-20
    • Replicate authentic regional flavours
      • Figure 37: Top growing flavours of new instant noodle product launches, China, 2016-20
      • Figure 38: Baijia A Kuan Chef Delivery, China, 2020
    • Tapping into meatless alternatives
      • Figure 39: Product examples of plant-based and vegan instant foods, China, 2020-21
  11. The Consumer – What You Need to Know

    • Increased consumption compared to the time before COVID-19 outbreak
    • Instant noodles cast aside negative perceptions
    • Satisfy consumers’ trade up interest in soup base and ingredients
  12. Consumption Frequency

    • Increased consumption frequency during the “next normal”
      • Figure 40: Consumption frequency – more than once a month, December 2019 and January 2021
    • Convenient preparation is not the only demand
      • Figure 41: Consumption frequency, January 2021
    • Under-30s are core consumers of self-heating hotpot
      • Figure 42: Consumption frequency – at least once a month, by age, January 2021
  13. Price Preference

    • Noodle type rather than preparation method warrants potential high price
      • Figure 43: Price preference, January 2021
    • Consumers are more generous with self-heating foods
    • Budget conscious under-25s
      • Figure 44: Price preference – select items, by age, January 2021
  14. Perception of Instant Noodles

    • Instant noodles have reversed their unhealthy image
      • Figure 45: Perception of instant noodles, January 2021
      • Figure 46: Perception of instant noodles – select items, November 2016 and January 2021
    • Growing importance of instant noodles in managing stress
      • Figure 47: Peyoung’s Extra Extra Extra Extra Extra Extra Large Portion Yakisoba Petamax, Japan, 2020
    • Communicate nutritional information to reassure consumers
      • Figure 48: Perception of instant noodles, by consumption frequency, January 2021
  15. Interest in Premium Features

    • Soup base, instead of meaty ingredients, best drives premium perception
      • Figure 49: Interest in premium features, January 2021
      • Figure 50: Baman’s NFC soup
    • Various and nutritious ingredients can help expand consumer reach
      • Figure 51: Interest in premium features – TURF analysis, January 2021
      • Figure 52: Repertoire analysis of interest in premium features, January 2021
  16. Noodle Preference

    • Consumers are embracing exotic and regional noodles
      • Figure 53: Noodle preference, January 2021
      • Figure 54: Noodle preference – select items, November 2016 and January 2021
    • Older consumers and high earners desire healthy alternatives
      • Figure 55: Noodle preference – select items, by age, January 2021
      • Figure 56: Noodle preference – select items, by monthly personal income, January 2021
  17. Flavour Interest in Self-heating Hotpot

    • Diversified interest urges brands to extend their flavour offerings
      • Figure 57: Flavour interest in self-heating hotpot, January 2021
      • Figure 58: Repertoire analysis of flavour interest in self-heating hotpot, January 2021
    • Yunnan mushroom/fungus attracts interest from older consumers
      • Figure 59: Flavour interest in self-heating hotpot – select items, by age, January 2021
    • Bring exotic hotpot flavours to self-heating foods
      • Figure 60: Flavour interest in self-heating hotpot – exotic flavours, by gender, January 2021
  18. Appendix – Market Size, Segmentation and Forecast

      • Figure 61: Instant Foods value market share, by segment, China, 2018-20
      • Figure 62: Total retail value sales and forecast of instant noodles, China, 2015-25
  19. Appendix – Methodology and Abbreviations

    • Methodology
    • Abbreviations

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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