Consumers switch between convenience-driven and interaction-driven consumption needs, and between bold and light flavour preferences, with needs varying across occasions and consumption frequencies.
Consumers switch between convenience-driven and interaction-driven consumption needs, and between bold and light flavour preferences, with needs varying across occasions and consumption frequencies. To win in the category, brands must understand the specific role each product plays and continuously create new reasons to buy on a foundation of reassurance and trust.
Evelyn Shen, Associate Research Analyst, China
This Report explores consumer perceptions of and interest in instant foods, alongside purchasing behaviours.
Market size is measured based on value sales from all retail channels, including direct sales, of barcoded instant noodles and frozen flour-based and rice-based products.
The consumer trends and future outlook section covers consumer-facing (B2C) convenience foods, including instant noodles, vermicelli, rice meals, porridge and soups; frozen flour-based and rice-based products such as steamed buns and dumplings; frozen snacks and fried foods; and chilled light meals such as rice balls and salads, all of which can be consumed after simple heating or preparation. Ready meals are excluded.
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