The key opportunity for the juice market lies in reshaping consumer perceptions of value through ingredient innovation and natural positioning, while leveraging freshness to drive premiumisation and differentiated growth.
Marta Zhang, Senior Analyst, China Insights
Market Definitions
This Report covers packaged 100% juice, nectars and juice drinks; carbonated juice drinks are also included.
Total market size includes the volume sales of packaged juice products sold through both retail channels (eg supermarkets, convenience stores, vending machines) and non-retail channels (eg foodservice and the food industry). Retail value comprises value sales of all packaged juice products through retail channels.
Mintel classifies juice into three categories based on concentration: 100% juice, nectars and juice drinks.
- 100% juice includes products containing only juice with no additional ingredients (with the finished juice at the same concentration as freshly squeezed juice), as well as juice made from concentrate that has been reconstituted to its original strength after transport. Examples include Huiyuan (汇源) 100% orange juice and Nongfu Spring (农夫山泉) NFC (not from concentrate).
- Nectars refers to products with less than 100% juice content (typically 25-99%) and containing added ingredients (primarily water). Examples include Nongfu Orchard (农夫果园) 30% mixed fruit and vegetable juice drink and Minute Maid Chun Cui.
- Juice drinks (low juice content) refer to products with less than 100% juice (typically below 25%) that contain added ingredients, primarily water, as well as sweeteners, flavourings, colourings and/or vitamins. An example is Tropicana’s orange juice drink.
Excluded
The market size in this Report excludes packaged fruit-flavoured drinks containing no juice, powdered or instant juice drinks, smoothies, and freshly squeezed, unpackaged juice sold for immediate consumption at juice bars and similar outlets.
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EXECUTIVE SUMMARY
- Key topics covered in this Report
- Definitions
- Subgroup definitions
- What you need to know
- Market size and forecast
- Market factors
- Consumer insights and opportunities
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THE MARKET
- Market size and forecast
- 100% juice drives further growth in juice retail value in 2025
- Graph 1: juice market retail value forecast (best- and worst-case scenarios), 2020-30
- Graph 2: juice market volume sales forecast (best- and worst-case scenarios), 2020-30
- Market factors
- Cautious consumer sentiment continues to weigh on the non-alcoholic drinks market
- Graph 3: purchase intentions – non-alcoholic drinks, 2021-26
- Juice enjoys high penetration and stable spending intentions
- Graph 4: trading up/down, 2026
- Membership supermarkets are reshaping the retail landscape through private label growth
- Graph 5: purchase channels, 2024-26
- Graph 6: juice new product launches, by brand type, 2021-26
- Policy support promotes the development and consumption of healthy fruit and vegetable drinks
- Market segments
- 100% juice gains share at the expense of non-100% juice products through its natural positioning
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CONSUMER INSIGHTS
- Juice must balance enhancement and reduction to secure its place in everyday consumption amid the health trend
- Juice penetration remains stable, with medium-frequency consumption the norm
- Graph 7: consumption penetration, 2024-26
- Graph 8: consumption frequency, 2026
- 100% juice consumption becoming more established, with increasing consumption frequency of fruit and vegetable juice blends
- Graph 9: juice consumption frequency, 2026
- Graph 10: juice consumption frequency – medium and high frequency, 2025-26
- Artificial additives remain a key concern in juice consumption
- Graph 11: purchase barriers, 2026
- Graph 12: ‘free from’ claims – drinks, 2025
- Calories in juice come under scrutiny amid the weight management trend
- Graph 13: purchase barriers, 2024-26
- Adjust ingredient ratios and upgrade formulations to highlight lower-calorie credentials
- Men and women face different barriers, requiring a tailored approach to sweetness and nutrition
- Graph 14: purchase barriers – select responses, by gender, 2026
- 100% vegetable juice helps overcome sweetness barriers and broaden flavour profiles
- Graph 15: juice consumption frequency – medium and high frequency, by gender, 2026
- Graph 16: flavour preferences, by gender, 2026
- Examples of juice products that promote bitter and savoury flavour profiles
- Address women’s nuanced nutritional needs to enhance perceived value
- Ingredient combinations drive flavour innovation, while fermentation is reshaping the juice experience
- Orange and apple remain consumer favourites, while carrot leads among vegetables
- Graph 17: top 10 favourite fruit and vegetable ingredients, 2026
- Ingredient blends are preferred over single ingredients
- Graph 18: ingredient preferences, 2026
- Graph 19: ingredient preferences, by juice consumption frequency, 2026
- Use ingredient combinations to move beyond sweetness and deliver more diverse flavour experiences
- Graph 20: taste preferences, 2026
- Build on sweet-and-sour foundations to create more layered flavour experiences
- Take inspiration from sour flavours to create more nuanced acidity profiles
- Future outlook: fermented single-fruit fruit vinegars could emerge as the next area of innovation
- Graph 21: ingredient preferences – select responses, by monthly household income, 2026
- Unlock the potential of fruit vinegars beyond apple cider vinegar
- Consumers favour light carbonation and generous fruit pulp
- Graph 22: taste preferences, 2026
- Graph 23: taste preferences, 2026
- Differentiate through fruit pulp textures to elevate the product experience
- Graph 24: taste preferences – fruit pulp, by monthly household income, 2026
- Explore the lightly sparkling texture created through fermentation
- Graph 25: taste preferences – fizz, by monthly household income, 2026
- From natural ingredients to process-led communication: building perceptions of freshness in juice
- The use of natural ingredients is closely linked to perceptions of freshness
- Graph 26: perceptions of freshness, 2026
- HPP needs stronger communication of its freshness-preserving benefits
- Refrigerated storage is a marker of freshness among higher-income consumers
- Graph 27: perceptions of freshness, by monthly household income, 2026
- Graph 28: trading up/down – juice, by monthly household income, 2026
- The next step beyond natural ingredients: organic claims
- Graph 29: perceptions of freshness, by freshness perception, 2026
- Bring the farm-to-table freshness story to life to win over more consumers
- Examples of products communicating a farm-to-table freshness story
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NEW PRODUCT TRENDS
- 100% juice continues to gain share in new product launches, while HPP technology is growing rapidly
- Graph 30: juice product launches*, by sub-category, 2021-26
- Graph 31: juice product launches*, by claim, 2021-26
- Diverse fruit flavours and botanical ingredients inject fresh momentum into the juice market
- Graph 32: juice product launches, by flavour sub-group, 2021-26
- Flavour innovation continues to diversify, with botanicals and spices emerging as growth drivers
- Graph 33: juice flavour landscape, 2026
- Flavours Landscape: how to read the chart
- Flavour: fungi and algae ingredients are gaining attention in the market
- Ingredient claims: regional provenance and flavour stories become key selling points
- Ingredient claims: distinctive fruit varieties help drive differentiation
- Ingredient and process claims: free-run juice makes its way from wine into the juice category
- Health claims: fortified juice launches rebound
- Graph 34: juice product launches, by claim type, 2021-26
- Graph 35: juice product launches, by top 10 plus and functional claims, 2021-26
- Examples of vitamin- and prebiotic-fortified juice launches
- Health claims: popular cross-category claims are gaining traction in the juice category
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APPENDIX – MARKET SIZE AND FORECAST, RESEARCH METHODOLOGY AND ABBREVIATIONS
- Market size and forecast
- Methodology: consumer survey
- Methodology: Mintel on‑premise drinks innovation tracker
- Abbreviations
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