“Under the inevitable trend of premiumisation in the juice market, brands that justify their value and resonate with ever cautious spending consumers will be recognised. Positioning fruit and vegetable juice as a tool to achieve complete nutrition can boost usage frequency due to nutritional deficiency and attention to healthy eating, while prioritising functionality that is relevant to current societal concerns such as mental performance could also be emphasised.”
– Marta Zhang, Senior Research Analyst
This report discusses the following key topics:
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