This Market Dynamics report features market data extracted from Mintel’s China Juice and Juice Drinks Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the China juice market. The full China report is available to purchase here.
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THE MARKET
- Market size and forecast
- Consumption volumes drive growth, but retail sales growth lags behind non-alcoholic drinks
- Market segments
- 100% juice drinks with NFC and HPP claims saw further growthPure juice sees significant growth, while health-oriented innovations transform nectars and juice drinks
- Market factors
- Graph 1: retail sales growth rates for grains, oils and food and foodservice, 2020-24
- Graph 2: what consumers cut back on to save money, 2025
- Juice consumption remains generally stable, with growing consumer interest in higher-price products
- Graph 3: trading up/down in juice, 2023-24
- New national food safety standards forbid misleading ‘no added’ claims
- Graph 4: ‘no added’ claims consumers value, 2023-25
- Manufacturers need to address consumer concerns about sugar content
- Graph 5: barriers to purchase, 2024
- As working hours remain long, liquid salads are positioned at the forefront of nutritional supplementation
- Graph 6: proportion of new launches of juice drinks containing the word ‘salad’, 2020-25
- Graph 7: average weekly working hours of company employees nationwide, 2021-24
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Companies and brands
- New product trends
- 100% pure fruit juice: half of new products are NFC, HPP is rising fast, while multiple claims start to emerge
- Graph 8: new product launches of 100% juice*, by claim, 2020-25
- Nectars and juice drinks: minus and natural claims grow faster than for 100% pure juice
- Graph 9: new product launches of nectars and juice drinks, by claim, 2020-25
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The consumer
- Ingredient upgrades drive innovation in juice drinks; freshness and organic claims enhance product value
- An emphasis on freshness helps expand the customer base
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Appendix – market size and forecast, research methodology and abbreviations
- Market size and forecast
- Methodology
- Abbreviations
About Mintel Market Dynamics
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