The current kitchen appliances market is facing growth pressure, but products that contribute to a healthy, quality lifestyle still have potential. Brands need to understand the needs of different consumer groups, such as the silver generation and small households, to expand their product and brand audience to find new growth opportunities.
Diana Shao, Director, China Insights
This report covers the following kitchen appliance categories:
Large kitchen appliances
Essential categories: gas stoves, range hoods, integrated cookers
Demand-driven categories: disinfection cabinets, dishwashers (including built-in, stand-alone, integrated), drinking equipment, built-in microwave ovens (including all-in-one machines), water purification equipment
Small kitchen appliances
Mature cooking appliances: rice cookers, electric pressure cookers, health pots, juicers/high-speed blenders/handheld blenders, air fryers, electric stew pots
Developing cooking appliances: breakfast machines/toasters/sandwich makers, coffee machines, automatic cooking machines/cooking robots, fruit and vegetable washing machines
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