“Indoor gardening is a white space for brands in the leisure market to exploit. Parents – especially those living in tier 1 cities – who have busy schedules and limited options for natural outings can explore opportunities to embrace nature while bonding with their children at home or visiting other leisure venues. Leisure brands can incorporate indoor gardening elements when developing new products (eg IP collaborated products) and leisure activities.”
– Yan Hou, Senior Research Analyst
Key issues covered in this Report
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