This report looks at the following areas: This Report explores the topics of gamers' game-related lifestyles by examining their gaming devices, participation in activities inside and outside of games and preferences for game-related collaborations, in order to identify opportunities for innovative marketing to gamers and the direction for the future.
This Report explores the topics of gamers’ game-related lifestyles by examining their gaming devices, participation in activities inside and outside of games and preferences for game-related collaborations, in order to identify opportunities for innovative marketing to gamers and the direction for the future.
Gamers now want interactive gaming experiences that combine online with offline and virtuality with reality. While audiences differ, the passion for gaming is universal. Future game marketing needs to transcend gender and generational boundaries as well as dimensional barriers, exploring collaboration possibilities in the broader IP domain to stand out despite the homogenisation of co-branding campaigns with games.
Gloria Gan, Senior Analyst, China Insights
Online games refer to games that need to be played over a computer network and enable multiple players to participate simultaneously.
Subgroup definitions (by monthly household income):
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