The passion of gamers extends beyond the realm of games, driving the growth of the gaming peripherals market. Motivations of gaming have proved highly relevant to their lifestyle expectations and preferences.
Gloria Gan, Senior Research Analyst, Lifestyle, China
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Executive Summary
- Key issues covered in this Report
- The market
- Graph 1: revenue of Chinese gaming market and growth rate, 2014-23 (est.)
- The consumer
- Graph 2: gaming devices, 2019-23
- Graph 3: gaming frequency across different game genres, 2023
- Graph 4: gamers’ lifestyles, by gamer segment, 2023
- Issues and insights
- What we think
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The market
- Market factors
- Graph 5: revenue of Chinese gaming market and growth rate, 2014-23 (est.)
- Graph 6: number of online game users and the growth rate (%), 2015-23
- Graph 7: spending on paid digital content, 2018-23
- Graph 8: market revenue of cloud gaming, 2020-25 (fore.)
- Graph 9: time and money spent on playing online games – spent more or the same, by gender, 2021-23
- Marketing activities
- New product trends
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The consumer
- Usage of gaming devices
- Graph 10: gaming devices, 2019-23
- Graph 11: gaming devices, by generation, 2023
- Graph 12: gaming devices, by living status and gender, 2023
- Game-related spending
- Graph 13: average game-related spending (RMB), 2020 vs 2023
- Graph 14: game-related spending, 2023
- Graph 15: selected average game-related spending (RMB), by generation, 2023
- Graph 16: selected average game-related spending – supporting game anchors/e-sport teams , by gender and monthly household income, 2023
- Gaming frequency of different genres
- Graph 17: gaming frequency across different game genres, 2023
- Graph 18: gaming frequency across different game genres – played, by generation, 2023
- Graph 19: gaming frequency across different game genres – played, by gender, 2023
- Motivation for playing online games
- Graph 20: motivation for playing online games, 2023
- Graph 21: gamer segment, by demographics, 2023
- Graph 22: average game-related spending (RMB), by gamer segment, 2023
- Graph 23: selected average game-related consumption (RMB), by gamer segment, 2023
- Gamers’ lifestyles
- Graph 24: gamers’ lifestyles, by gamer segment, 2023
- Graph 25: gamers‘ lifestyles, by everyday gamers, 2023
- Graph 26: selected gamers’ lifestyles, by city tier and gender, 2023
- Interests in game-collaborated products and activities
- Graph 27: interests in game-collaborated products and activities, 2023
- Graph 28: interests in game-collaborated products and activities, by gamer segment, 2023
- Graph 29: selected interests in game-collaborated products and activities, by generation, 2023
- Attitudes towards AI-generated content
- Graph 30: attitudes towards AIGC in marketing, 2023
- Graph 31: attitudes towards AIGC in marketing, by gamer segment, 2023
- Graph 32: selected attitudes towards AIGC in marketing – “Like it, look forward to seeing more”, by generation, 2023
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issues and insights
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Appendix – methodology and abbreviations
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