“New entrants have become the main driver of luxury car sales volume growth and have rebuilt the competitive landscape of the luxury car market. All brands are stepping up their efforts on intelligence and electrification. Compared to the past, luxury car owners today are no longer satisfied with comfortable driving and riding experience when the car is in motion, but they are increasingly expecting to enjoy satisfying and diversified car space usages when not driving the car. These usage occasions can include entertainment, eating, drinking and even reading as well as working. At the same time, relatively niche and unique experiences such as outdoor activities like camping can also be an opportunity to attract luxury car owners.”
– Austin Yuan, Research analyst
Key issues covered in this Report
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