The key to localised marketing lies in understanding the social forces driving the rise of local culture and consumers' demand to enjoy experiences, identify with culture and participate in its creation.
The key to localised marketing lies in understanding the social forces driving the rise of local culture and consumers’ demand to enjoy experiences, identify with culture and participate in its creation. Brands need to embrace authentic and vibrant cultural hotspots, integrate into consumers’ everyday lives and create close links with local industries, cultures and communities in order to achieve more impactful localised marketing.
Anita Li, Senior Research Analyst – Consumer Trends and Lifestyle, China
Typically, localised marketing has two definitions:
This Report discusses broad localisation and also includes related analysis of narrow localisation.
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