The consumption structure of luxury accessories is becoming more stratified: classic items remain the value anchor, while small accessories see a surge in frequent usage and emotional value as the new everyday touchpoint.
The consumption structure of luxury accessories is becoming more stratified: classic items remain the value anchor, while small accessories see a surge in frequent usage and emotional value as the new everyday touchpoint. The motivations of different age groups are increasingly diverging – younger people emphasise design and expression, the middle generation values brand stability and shopping experience, and mature customers focus on materials, scarcity and value retention. At the same time, the growing diversity of gift-giving scenarios further expands the symbolic meanings of accessories in sentiments and relationships.
Tina Cheng, Research Analyst
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