This report looks at the following areas: Analysis of macro-economic trends in the domestic and outbound travel markets, and an overview of the current premium travel market and influencing factors.
High-spending customers prefer rare resources, want to stay true to their interests and enjoy comfortable travel experiences. Premium travel brands can focus on designing limited-access culture-themed experiences and luxury mini-break products that highlight sophisticated lifestyles to drive innovation and growth.
Tina Cheng, Research Analyst
This Report will explore luxury travel holidays and experiences, focusing on the behaviours and preferences of the following key groups, among others: high-income consumers (monthly household income of RMB24,000 and above), families with children and the Post-1960s generation. The research covers consumers’ travel frequency, inclinations towards trading up in travel, daily leisure spending, perceptions of luxury accommodation, the essential elements of an ideal luxury holiday experience and preferences for outbound travel destinations over the next three years.
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