The major home appliances market is highly challenging. Brands need to increase the 'sense of value' through a combination of practical product iterations and services. Catering to the unmet needs of segment consumer groups can also be a way to drive business.
Binyan Yao, Research Analyst, Retail, China
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 3,695
This report looks at the following areas: Smart home consumption (prevalence of smart products and smart scenarios, ownership rates and purchase interest in various smart products) Opportunities for...
Find out more£ 3,695
This report looks at the following areas:Consumers' understanding of generative AIConsumers' use of generative AI tools/platformsTypes of AI-generated content (AIGC) trusted by consumersConsumers' use of and interest in...
Find out more£ 3,695
This report looks at the following areas:Ownership of smartphones and wearables by brandSmartphone purchase costConsumer satisfaction with smartphone brands and their featuresUser perception of brand images of their...
Find out more£ 3,695
This report looks at the following areas:Tracking ownership and purchase interest across kitchen appliance categoriesFactors consumers consider when purchasing kitchen appliancesKitchen appliance purchasing behaviourOffline and online purchase channels...
Find out more£ 3,695
This report looks at the following areas: The current market landscape of major home appliance categories Key factors affecting industrial development and consumer demand (macroeconomic conditions, demographic changes,...
Find out more
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
