Amid continuing economic strain, brands can create emotional-management products that transcend economic cycles by leveraging wellbeing, self-indulgence and experiences – core attributes with consumer resilience.
Amid continuing economic strain, brands can create emotional-management products that transcend economic cycles by leveraging wellbeing, self-indulgence and experiences – core attributes with consumer resilience. Brands can engage in tailored marketing and product design targeting groups prone to emotional issues to enhance the emotional resonance of products with consumers.
Qianqian Ji, Senior Analyst, China Insights
Emotional wellbeing refers to consumers’ self-evaluation of a broad range of feelings, including stress, tiredness, low mood, anxiety, panic, short temper, depression and loneliness.
This Report investigates key consumer behaviours and attitudes towards emotional wellbeing, covering the following aspects: occasions that trigger emotional issues and their impact, consumer awareness of different emotional-management methods and how to enhance product perception of healing through flavour, product design elements and marketing styles.
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