China Managing Emotional Wellbeing Market Report 2023

“Stress ranks as the top cause of emotional issue of Chinese consumers. The jobless, low-earners, young generations, solo-living consumers and new moms are seen as more vulnerable to mental issues. Consumers now are seeking for emotional wellbeing through more relaxing and accessible ways, such as de-stress leisure activities, going to temple, online mental diagnosis and treatment. Brands need to pay attention to the rising stresses from workplace and competition. Innovations focusing on brain enhancement, sleep aids and energy boosts functions, mood-boosting marketing campaigns, and education of the new concept of a healthy diet for mental wellbeing are able to appeal to the sophisticated consumers with holistic health consciousness.”

– Shannon Liu, Senior Research Analyst

Key issues covered in this Report

• Observation of key market trends and consumer attitude and behaviour in regard to managing emotional wellbeing.
• Innovative practices that can be inspirational for brands to develop either products or marketing communications in the future to resonate with consumers’ needs for managing emotional wellbeing.
• Track the changes in the emotional wellbeing of consumers when compared with the previous few years and analyse different situations among different demographics.
• Explore the causes of emotional issues and the impacts of those issues to identify the core solutions and functions brands need to focus on to enhance consumer’s emotional wellbeing.
• Discover the leisure/entertainment activities that can help consumers improve their emotional wellbeing.
• Discover the home appliances that can help consumers improve their emotional wellbeing.
• Decode future opportunities in terms of how brands/employers can cater to consumers’ mental healthcare needs at the workplace.