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- China Marketing to Men Consumer Report 2024
China Marketing to Men Consumer Report 2024
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The three key strategies for marketing to men are: begin with a strong brand persona, positioning it either as a heroic spiritual leader who provides encouragement and direction or as a relatable, everyday friend who offers companionship and support; tailor interaction methods by understanding men’s core experiential needs and aligning them with their interests to deliver impulsive and straightforward enjoyment; and, start with the perspective of values and beliefs to present diverse and appealing male images that inspire thought and reflection.
Anita Li, Senior Research Analyst – Consumer Trends and Lifestyle, China
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