The report conducts research on topics such as the ideal image of women as perceived by female consumers, ways of expressing individuality and paths for self-improvement to explore women’s needs in life.
The voices of women have never been absent, just unheard. In the new female narrative, brands should focus on women’s innermost needs, respond to their quietness with resonance, and provide thoughtful companionship and rapport for their growth.
Gloria Gan, Senior Analyst, China Insights
This report covers 3,000 female internet users aged 18-59, aiming to explore the needs of the female group in terms of everyday living and their expectations towards brand marketing experiences.
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
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This report looks at the following areas:ESG reflects a company's focus on environmental, social and governance issues, highlighting the importance of sustainability in business development. Gaining insights into...
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This report looks at the following areas:Consumers' attitudes and preferences towards ideal social interactionsMonthly expenditure on socialising with friendsTypes of closest friendsSocial activities with different types of friendsTrends...
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This report looks at the following areas: The rise of the pet market and its current development Shifting perspectives on pet ownership and human-pet relationships High frequency pet...
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This report looks at the following areas: Characteristics of car marketing in the AI era Changes in body type selection and important factors for current and potential car...
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This report looks at the following areas:Comparison of family responsibilities and income among seniors in different regionsParticipation in life and social activities among seniorsTrust in information sources regarding...
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At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
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We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
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