2023
0
China Marketing to Modern Women Market Report 2023
2024-01-16T10:02:40+00:00
REPD92C5DBE_282D_40D1_9FAB_601B7AC39D94
3695
169632
[{"name":"Women","url":"https:\/\/store.mintel.com\/industries\/demographics\/women"},{"name":"Advertising and Marketing","url":"https:\/\/store.mintel.com\/industries\/media-marketing\/marketing"}]
Report
en_GB
In the context of changes, women are increasingly pursuing real life purposes. Their desire for self-exploration reflects on every aspect of lifestyle attitudes, ranging from sense of aesthetics, interpersonal relationships,…

China Marketing to Modern Women Market Report 2023

£ 3,695 (Excl.Tax)

Report Summary

This report looks at the following areas:

This report focuses on female consumer behaviour and attitudes after the pandemic, investigating their attitudes and preferences of daily life activities, social connections and preferences regarding the portrayal of women in advertising.

Key Issues Covered in this Report

  • Enjoyable routines and sense of ritual
  • Price indexes for different categories
  • Celebrity influence on consumption
  • Influence and interactions among besties
  • Self-improvement priorities
  • Impressive and favourable female images in brands’ commercials
  • Lifestyle attitudes and concerns.

Expert Analysis from a Lifestyle Specialist

In the context of changes, women are increasingly pursuing real life purposes. Their desire for self-exploration reflects on every aspect of lifestyle attitudes, ranging from sense of aesthetics, interpersonal relationships, to work/life balance considerations.

Gloria Gan
Senior Research Analyst, Lifestyle, China

Table of Contents

  1. Executive Summary

    • Key issues covered in this Report
    • The market
    • Graph 1: female demographic structure, 2011-22
    • The consumer
    • Graph 2: enjoyable routines and sense of ritual, 2023
    • Graph 3: price indexes for different categories, 2023
    • Graph 4: price indexes for different categories (RMB), 2023
    • Graph 5: celebrity influence on consumption, 2023
    • Graph 6: influence and interactions among besties, 2023
    • Graph 7: self-improvement priorities, 2021 vs 2023
    • Graph 8: impressive and favourable female images in brands’ commercials, 2023
    • Graph 9: lifestyle attitudes and concerns, 2023
    • Issues and insights
    • What we think
  2. The market

    • Market factors
    • Graph 10: female demographic structure, 2011-22
    • Graph 11: trade up potential across different categories, 2023 Q2
    • Graph 12: consumption on online paid content, Aug 2020 – Oct 2023
    • Graph 13: offline activities trends-Domestic travelling , 2022-23
    • Graph 14: mentions of “besties (闺蜜)” on social media channels, February 2023
    • Marketing activities
    • New product trends
  3. The consumer

    • Enjoyable routines and sense of ritual
    • Graph 15: enjoyable routines and sense of ritual, 2023
    • Graph 16: selected enjoyable routines and sense of ritual, by age, 2023
    • Graph 17: selected enjoyable routines and sense of ritual, by city tier, 2023
    • Price indexes for different categories
    • Graph 18: price indexes for different categories (RMB), 2023
    • Graph 19: price indexes for different categories, 2023
    • Graph 20: price indexes for different categories – spend more than RMB500, by age, 2023
    • Graph 21: demographic profile, by different price index for facial essence and headphone, 2023
    • Celebrity influence on consumption
    • Graph 22: celebrity influence on consumption, 2023
    • Graph 23: celebrity influence on consumption, by age, 2023
    • Graph 24: selected celebrity influence on consumption, by city tier, 2023
    • Influence and interactions among besties
    • Graph 25: influence and interactions among besties, 2023
    • Graph 26: influence among besties, by age, 2023
    • Graph 27: influence and interactions among besties, by city tier, 2023
    • Self-improvement priorities
    • Graph 28: self-improvement priorities, 2021 vs 2023
    • Graph 29: self-improvement priorities, by gender, 2023
    • Graph 30: self-improvement priorities – “selected”, by gender and age, 2023
    • Impressive and favourable female images in brands’ commercials
    • Graph 31: impressive and favourable female images in brands’ commercials, 2023
    • Graph 32: selected impressive and favourable female images in brands’ commercials – Make me resonate with that brand’s concept, by first selected self-improvement priorities , 2023
    • Graph 33: selected impressive and favourable female images in brands’ commercials – Pandora’s spokesperson Yuxin Liu, along with the brand’s tagline “Follow your heart, continue writing your story”, by spending on facial essence and headphones, 2023
    • Lifestyle attitudes and concerns
    • Graph 34: lifestyle attitudes and concerns, 2023
    • Graph 35: lifestyle attitudes and concerns, 2023
    • Graph 36: selected lifestyle attitudes, by age, 2023
    • Graph 37: selected lifestyle attitudes, by first selected self-improvement priorities, 2023
    • Graph 38: selected concern – “I feel that I am still influenced by traditional female stereotypes”, by spending on facial essence and headphones, 2023
    • Graph 39: selected concern – “I feel that I am still influenced by traditional female stereotypes”, by spending on facial essence and headphones, 2023
  4. issues and insights

  5. Appendix – methodology and abbreviations

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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