This report looks at the following areas:
This report focuses on female consumer behaviour and attitudes after the pandemic, investigating their attitudes and preferences of daily life activities, social connections and preferences regarding the portrayal of women in advertising.
Key Issues Covered in this Report
- Enjoyable routines and sense of ritual
- Price indexes for different categories
- Celebrity influence on consumption
- Influence and interactions among besties
- Self-improvement priorities
- Impressive and favourable female images in brands’ commercials
- Lifestyle attitudes and concerns.
Expert Analysis from a Lifestyle Specialist
In the context of changes, women are increasingly pursuing real life purposes. Their desire for self-exploration reflects on every aspect of lifestyle attitudes, ranging from sense of aesthetics, interpersonal relationships, to work/life balance considerations.
Gloria Gan
Senior Research Analyst, Lifestyle, China
Collapse All
-
Executive Summary
- Key issues covered in this Report
- The market
- Graph 1: female demographic structure, 2011-22
- The consumer
- Graph 2: enjoyable routines and sense of ritual, 2023
- Graph 3: price indexes for different categories, 2023
- Graph 4: price indexes for different categories (RMB), 2023
- Graph 5: celebrity influence on consumption, 2023
- Graph 6: influence and interactions among besties, 2023
- Graph 7: self-improvement priorities, 2021 vs 2023
- Graph 8: impressive and favourable female images in brands’ commercials, 2023
- Graph 9: lifestyle attitudes and concerns, 2023
- Issues and insights
- What we think
-
The market
- Market factors
- Graph 10: female demographic structure, 2011-22
- Graph 11: trade up potential across different categories, 2023 Q2
- Graph 12: consumption on online paid content, Aug 2020 – Oct 2023
- Graph 13: offline activities trends-Domestic travelling , 2022-23
- Graph 14: mentions of “besties (闺蜜)” on social media channels, February 2023
- Marketing activities
- New product trends
-
The consumer
- Enjoyable routines and sense of ritual
- Graph 15: enjoyable routines and sense of ritual, 2023
- Graph 16: selected enjoyable routines and sense of ritual, by age, 2023
- Graph 17: selected enjoyable routines and sense of ritual, by city tier, 2023
- Price indexes for different categories
- Graph 18: price indexes for different categories (RMB), 2023
- Graph 19: price indexes for different categories, 2023
- Graph 20: price indexes for different categories – spend more than RMB500, by age, 2023
- Graph 21: demographic profile, by different price index for facial essence and headphone, 2023
- Celebrity influence on consumption
- Graph 22: celebrity influence on consumption, 2023
- Graph 23: celebrity influence on consumption, by age, 2023
- Graph 24: selected celebrity influence on consumption, by city tier, 2023
- Influence and interactions among besties
- Graph 25: influence and interactions among besties, 2023
- Graph 26: influence among besties, by age, 2023
- Graph 27: influence and interactions among besties, by city tier, 2023
- Self-improvement priorities
- Graph 28: self-improvement priorities, 2021 vs 2023
- Graph 29: self-improvement priorities, by gender, 2023
- Graph 30: self-improvement priorities – “selected”, by gender and age, 2023
- Impressive and favourable female images in brands’ commercials
- Graph 31: impressive and favourable female images in brands’ commercials, 2023
- Graph 32: selected impressive and favourable female images in brands’ commercials – Make me resonate with that brand’s concept, by first selected self-improvement priorities , 2023
- Graph 33: selected impressive and favourable female images in brands’ commercials – Pandora’s spokesperson Yuxin Liu, along with the brand’s tagline “Follow your heart, continue writing your story”, by spending on facial essence and headphones, 2023
- Lifestyle attitudes and concerns
- Graph 34: lifestyle attitudes and concerns, 2023
- Graph 35: lifestyle attitudes and concerns, 2023
- Graph 36: selected lifestyle attitudes, by age, 2023
- Graph 37: selected lifestyle attitudes, by first selected self-improvement priorities, 2023
- Graph 38: selected concern – “I feel that I am still influenced by traditional female stereotypes”, by spending on facial essence and headphones, 2023
- Graph 39: selected concern – “I feel that I am still influenced by traditional female stereotypes”, by spending on facial essence and headphones, 2023
-
issues and insights
-
Appendix – methodology and abbreviations
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
- Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
- Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
- Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
- Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
£ 3,695 (Excl.Tax)
-
Download today with instant access
Pay via credit card or invoice (net 30 payment terms)
-
Multiple formats provided
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
-
Interactive databook included
Focus on the data that matters most to you with a customisable databook avaliable on our platform
-
Save up to 20% when you purchase multiple reports
Discount automatically applied in basket
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
Pauline Robson, Managing Partner, Mediacom
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Jeff White, Business Development Director, Deutsch
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Alana Gavin, VP Research and Insights, Jackman
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Virginia Harvey, Secondary Research Manager, Epsilon
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
