“Pet themed engagement has the emotional impact on not only pet owners but almost everyone who likes animals. As a result, a wide range of brands in different categories, including sports, luxury and even car brands, start to explore their opportunities in association or collaboration with pets, especially when targeting young consumers. A majority of pet owners are willing to pay for well-designed and customised products and services. The demonstration of comprehensive understanding and professionalism in meticulous care is one of the most effective strategies to differentiate brands from the others in the competition.”
– Terence Zhou, Research Analyst
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